--- title: "Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands" description: Looking for examples of Digital PR campaigns that worked? Here are 30+ surveys that drove SEO growth and built industry authority. image: https://www.trustsignals.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20various%20SEO%20survey%20examples%2c%20categorized%20into%20topics%20like%20sustainability%2c%20technology%2c%20holiday%20trends%2c%20consumer%20preferences%2c%20workforce%20chal.jpeg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) # Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Nov 17, 2024 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands%20&body=Check%20out%20https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands&media=https://7507638.fs1.hubspotusercontent-na1.net/hubfs/7507638/AI-Generated%20Media/Images/An%20image%20of%20various%20SEO%20survey%20examples%2c%20categorized%20into%20topics%20like%20sustainability%2c%20technology%2c%20holiday%20trends%2c%20consumer%20preferences%2c%20workforce%20chal.jpeg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands%20&body=Check%20out%20https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands&media=https://7507638.fs1.hubspotusercontent-na1.net/hubfs/7507638/AI-Generated%20Media/Images/An%20image%20of%20various%20SEO%20survey%20examples%2c%20categorized%20into%20topics%20like%20sustainability%2c%20technology%2c%20holiday%20trends%2c%20consumer%20preferences%2c%20workforce%20chal.jpeg) Editor’s Note: This article highlights survey projects conducted by our parent agency, Idea Grove, whose original post can be found here: [How Surveys Drive PR Success: Showcasing Our Clients' Insights](https://www.ideagrove.com/blog/how-surveys-drive-pr-success-showcasing-our-clients-insights). These surveys showcase Idea Grove’s expertise in creating data-driven stories that generate media coverage and establish thought leadership. At Trust Signals Marketing, we recognize the value of data in building online trust and increasing brand visibility. Surveys are a proven tool for creating unique, data-driven content that attracts backlinks, boosts search rankings, and positions brands as authorities in their industries. We've earlier spelled out [how to conduct a survey-based Digital PR campaign](https://www.trustsignals.com/blog/the-ultimate-guide-to-digital-pr-8-steps-to-doing-it-right). Below are 30+ surveys conducted by our parent agency Idea Grove, grouped into categories, illustrating how custom research can amplify your brand’s voice and visibility. --- ### **![SEO survey on sustainability](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/SEO%20survey%20on%20sustainability.jpeg?width=1344&height=768&name=SEO%20survey%20on%20sustainability.jpeg)Sustainability and Environmental Consciousness** 1. **Esker 2023 Workplace Sustainability Survey** Explores how sustainability influences workplace culture and employee expectations. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **ALPLA 2024 Sustainability in Education Survey** Examines the rising importance of sustainability education across generations. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **ALPLA 2024 Sustainability and Convenience in Packaging Survey** Highlights consumer attitudes toward sustainable packaging and convenience trade-offs. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **ALPLA Survey: Rising Costs and Declining Quality Hinder Use of Reusable Products** Analyzes obstacles preventing the adoption of reusable products. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **![survey on tech advances](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/survey%20on%20tech%20advances.jpeg?width=1344&height=768&name=survey%20on%20tech%20advances.jpeg)Technology Evolution and AI** 1. **Esker Survey: How Americans Are Adopting New Payment Technologies** Examines consumer expectations around businesses adopting modern payment systems. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **Krista AI Trust Survey 2023** Analyzes consumer trust in AI and its implications for businesses. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **Yooz AI in the Workplace Survey 2023** Investigates the growing role of AI in workplace automation. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **Acquire BPO 2024 AI in Customer Service Survey** Examines how AI in customer service influences consumer trust and brand loyalty. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 5. **Quext Smart Home Products Survey: U.S. Consumers’ Favorite Tech Trend** Highlights consumer adoption of smart home technology and its barriers. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **![consumer survey on christmas shopping-1](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/consumer%20survey%20on%20christmas%20shopping-1.jpeg?width=1344&height=768&name=consumer%20survey%20on%20christmas%20shopping-1.jpeg)Holiday and Seasonal Trends** 1. **Beyond Finance 2022 Holiday Financial Stress Survey** Explores the financial pressures facing consumers during the holiday season. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **Phelps United 2022 Holiday Gift Returns Survey** Examines consumer behavior around gift returns during the holiday season. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **2023 Duraplas Holiday Foods Survey** Analyzes holiday food preferences and packaging needs. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **Recurly Holiday Subscription Trends Report 2023** Explores how consumers engage with subscription services during the holidays. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 5. **TrustMi 2023 Business Payments Holiday Report** Examines payment trends among SMBs during the holiday season. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 6. **Aprimo Holiday Content Planning Report 2023** Investigates how brands approach holiday content campaigns. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **![consumer survey on consumer decision makign about brands-2](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/consumer%20survey%20on%20consumer%20decision%20makign%20about%20brands-2.jpeg?width=1344&height=768&name=consumer%20survey%20on%20consumer%20decision%20makign%20about%20brands-2.jpeg)Consumer Preferences and Decision-Making** 1. **Theatro Retail Customer Experience Survey 2023** Analyzes evolving consumer expectations in the retail industry. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **Theatro Holiday Shopping Report 2024** Highlights trends in consumer shopping behavior during the holiday season. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **Recurly Health and Wellness Subscriptions: Consumer Trends 2024** Explores increasing interest in health and wellness-focused subscription services. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **CRI Menu Mastery Survey: The State of Dining Preferences in 2023** Analyzes consumer preferences and trends in the restaurant industry. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 5. **Trust Signals Survey: What Makes Consumers Forgive Brands?** Examines what helps brands regain consumer trust after making mistakes. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 6. **DuraPlas 2023 and 2024 Summer Cooling Preferences Reports** Explores consumer cooling preferences during peak summer months. *[Read the 2023 Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* *[Read the 2024 Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **![workforce survey-2](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/workforce%20survey-2.jpeg?width=1344&height=768&name=workforce%20survey-2.jpeg)Workforce Trends and Challenges** 1. **CloudTrucks 2023 Truck Parking Shortage Report** Explores how parking challenges impact the trucking industry. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **Standley Systems 2024 Office Culture Report** Analyzes workplace culture and its effect on employee productivity. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **Integris 2024 Law Firm Cybersecurity and AI Report** Investigates cybersecurity practices and concerns in the legal industry. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **Verfico 2023 Survey: Wage Theft in America** Investigates consumer and employee perspectives on wage theft across industries. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 5. **DuraPlas 2024 Workplace Safety Culture Survey** Investigates consumer concerns regarding product safety. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **![accounting survey](https://www.trustsignals.com/hs-fs/hubfs/AI-Generated%20Media/Images/accounting%20survey.jpeg?width=1344&height=768&name=accounting%20survey.jpeg)Financial and Operational Insights** 1. **Yooz 2024 Leader vs. Ledger Survey** Examines how financial accountability shapes leadership priorities. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 2. **Sagiss 2024 IT Perceptions Survey** Explores business perceptions of IT services and technology reliability. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 3. **Aprimo Survey: The Complex Pursuit of Simplicity** Analyzes the balance between complexity and simplicity in consumer choices. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 4. **Yooz 2024 Beyond the Balance Sheet Survey** Highlights the importance of integrating financial data with decision-making. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* 5. **Yooz 2024 AI in Construction Survey** Examines the adoption of AI technology in the construction sector. *[Read the Survey Report](https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands#)* --- ### **Why Surveys Work for SEO and Thought Leadership** Surveys don’t just provide data—they tell stories that engage audiences, earn backlinks, and drive traffic. With a strategic approach to survey design and distribution, your brand can establish itself as an industry authority while improving search visibility. And they can work for companies of all sizes: global, national, regional and local. Interested in launching a survey campaign? [**Let’s talk about it.**](https://www.trustsignals.com/contact) [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [How Social Icons on Your Website Can Help or Hurt You](https://www.trustsignals.com/blog/how-social-icons-on-your-website-can-help-or-hurt-you) Placing social media icons on your website can be a double-edged sword. Used well, these icons... [ Read more ](https://www.trustsignals.com/blog/how-social-icons-on-your-website-can-help-or-hurt-you) [Thought Leadership Marketing](https://www.trustsignals.com/blog/tag/thought-leadership-marketing) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Thought Leadership on Quora: How to Get Started](https://www.trustsignals.com/blog/thought-leadership-on-quora-how-to-get-started) Nearly 60 percent of B2B marketing executives name “positioning our company as a thought leader” as... [ Read more ](https://www.trustsignals.com/blog/thought-leadership-on-quora-how-to-get-started) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2024-11-17T14:54:05.444Z", "datePublished" : "2024-11-17T14:50:58.000Z", "headline" : "Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands", "image" : [ "https://www.trustsignals.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20various%20SEO%20survey%20examples%2c%20categorized%20into%20topics%20like%20sustainability%2c%20technology%2c%20holiday%20trends%2c%20consumer%20preferences%2c%20workforce%20chal.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. Idea Grove helps B2B brands build authority and get recommended by AI through its LLM Visibility Services.", "founder" : { "@type" : "Person", "name" : "Scott Baradell", "sameAs" : [ "https://www.linkedin.com/in/baradell", "https://x.com/DallasInbound" ], "url" : "https://www.trustsignals.com/about" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hs-fs/hubfs/Images/trust-signals-logo-small.jpg?width=275&name=trust-signals-logo-small.jpg", "width" : 275 }, "name" : "Trust Signals", "parentOrganization" : { "@type" : "Organization", "name" : "Idea Grove", "url" : "https://www.ideagrove.com" }, "sameAs" : [ "https://www.linkedin.com/company/trust-signals/" ], "url" : "https://www.trustsignals.com" } ```