The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

Posts about

Online Reviews

Image of Scott Baradell
Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

Read more
Image of Scott Baradell
Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

Read more
Image of Scott Baradell
Scott Baradell

How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

Read more
Image of Scott Baradell
Scott Baradell

Add Online Reviews to Your Website with Repuso

One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

Read more
Image of Scott Baradell
Scott Baradell

The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...

Read more
Image of Scott Baradell
Scott Baradell

How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...

Read more