The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Posts about

Third-Party Validation

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Scott Baradell

The History of the TRUSTe Seal — and Why It Still Has Value Today

At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it's still...

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Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...

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Scott Baradell

Anatomy of a Customer Press Release

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I...

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Scott Baradell

Add Online Reviews to Your Website with Repuso

One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

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Scott Baradell

Earn Third-Party Validation with Press Releases Featuring Your Customers

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press...

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Scott Baradell

The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...

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Scott Baradell

How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...

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Scott Baradell

Do "News Releases" Inspire More Trust than "Press Releases"?

OK, that was a trick question -- because news releases and press releases are exactly the same thing.

Just don’t tell that to my old city desk...

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