The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

The 20 Most Trustworthy Countries in the World: 2021 Edition

I like to write about trust. I also like to write about history. And so it's no surprise that the most popular post on this site is called, "Trust...

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Scott Baradell

A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust

"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...

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Scott Baradell

Trust Symbols: Why We Associate Freesias, Rectangles, Wax Seals and the Color Blue with Trust

Note: Trustsymbols.com forwards to this post. 

Trust has existed as long as humans have. In fact, it predates us as a species. Studies of primates...

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Scott Baradell

What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust

He was not a perfect man, but Ulysses S. Grant was one of the greatest and most consequential leaders in American history.

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Scott Baradell

Grow with TRUST: The Trust Signals Mantra

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on LinkedIn.

The truth is, though, that while...

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Scott Baradell

What Exactly Is a Modern PR Agency?

The PRSA defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and...

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Scott Baradell

Sales During the COVID-19 Era Is About Comfort, Familiarity and Trust

During times of stress and uncertainty, what do you like to do most?

If you're like most people, you seek comfort in the familiar. Watching your...

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Scott Baradell

Trust-Building Tips for eLearning Vendors

Remote learning and all the tools that enable it are at the top of everyone's mind these days -- not only educators, but parents, students and...

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Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

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Scott Baradell

My Personal Journey to Trust, Part 1

(This website is about trust, so I thought it might be of value to share some of my own experiences with trust and how they've defined and changed...

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