The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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User Experience (2)

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Scott Baradell

Give Your Website a Cognitive Test: Does It Know What Year It Is?

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is....

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Scott Baradell

When and Where to Share Customer Logos on Your Website

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

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Scott Baradell

Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

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Scott Baradell

What Is a Trust Badge?

A trust badge is an emblem on your website that is intended to instill trust in prospective customers. For ecommerce sites, trust badges are most...

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Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

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Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site...

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Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

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Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

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Scott Baradell

The Enduring Appeal of the Testimonial

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

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Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

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