The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Website Trust Signals

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Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...

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Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

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Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site...

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Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

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Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

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Scott Baradell

The Enduring Appeal of the Testimonial

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

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Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

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Scott Baradell

How Industry Association Logos Build Credibility with Website Visitors

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity...

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Scott Baradell

What Your Website's Contact Page Says (or Doesn't Say) About You

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

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Scott Baradell

The Man Behind the Curtain: Personalization, Privacy and Trust

The Wizard of Oz is generally considered one of the most magical movies of all time, filling audiences with childlike wonder for more than 80...

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