The Trust Signals Blog

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...

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Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site...

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity...

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

The Wizard of Oz is generally considered one of the most magical movies of all time, filling audiences with childlike wonder for more than 80...