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Trust Signals Live: The Dirty Little Secret About PR

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Scott Baradell
Published: Apr 6, 2022
Last Updated: May 19, 2022

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's introduction, "The Dirty Little Secret About PR." 

Enjoy!

 

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Image of Scott Baradell

Scott Baradell

Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.

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