Without trust, nothing else matters.

Note: Trustlogos.com forwards to this post. 

We write about many kinds of website trust signals on this site, and some of the most important are logos from third-party organizations that serve to endorse or validate your brand. These can include the logos of your top customers, partner logos, ...

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously think about it, all of us are evaluating the people we meet, the things they say, and the actions they take to determine whether we believe them or not.

Note: Trustkillers.com forwards to this post.

In a perfect world, every online interaction and transaction would be problem-free. Every person and company would deliver on their promises, and there would be no such thing as defective products, fraud, or terrible service.

Online shopping grew dramatically during COVID lockdowns in 2020, and that increase looks to be holding steady as we head into the 2021 holiday shopping season, with consumers saying they plan to make almost half of their purchases online.

And yet, the brand reputation trackers at RepTrak say...

Believe this: It’s absolutely possible to bootstrap your way to PR success. 

You don’t have to hire an agency. And you don’t have to build a 20-person in-house team. 

You just have to understand what actually gets coverage in today’s world. You have to produce trustworthy content. And then you...

Note: Emmanuel Probst is global lead, brand thought-leadership at Ipsos and an adjunct at the University of California at Los Angeles. In his new book Brand Hacks, Emmanuel explains how to build and grow brands by fulfilling the consumer’s quest for meaning. Here is an excerpt.

Most advertising...

Note: For any brand developing a reputation management or crisis communications plan today, leaving out cyber risk is a major oversight. Cybersecurity expert David Lukić shares tips on how to prepare for and manage a cyberattack.

Note: In this excerpt from his book unReceptive, Tom Stanfill, CEO and founder of ASLAN Training & Development, describes how establishing trust can turn a win-lose negotiation into a win-win. 

A few years ago, one of the largest sales organizations in the world communicated the desire to...

Marketers have begun to explore the use of neuroimaging—functional MRI brain scans—in determining what trust signals have the biggest impact on specific audiences.

Note: At the outset of his new book, Beyond Expertise: How Trust, Vision and Delivery Will Redefine Your Relationships with Customers and Colleagues, author and entrepreneur Alan Berrey of ExpertDig explains why he studies and writes about the role of  subject-matter experts (SMEs) in business: "