Without trust, nothing else matters.

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief." 

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how your customers talk, what they care about, and what makes them feel at home on your website.

One of the first steps you can take to building trust...

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about your brand online.

But for some reason, it’s going in the wrong direction. It’s getting wordy. You’re rambling. It feels unfocused and bloated. You...

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United States. Founded in 1976 by Stan Richards, the firm is known for its Chick-fil-A “Eat Mor Chikin” and Motel 6 “We’ll Leave the Light On for You”...

Explainer videos are one of the most used types of marketing videos out there. They’re concise, straightforward, and engaging—making them a good way for marketers to appeal to today's busy, impatient consumers. They're also a powerful tool for generating audience trust, which can lead to an ...

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we know he’s skipped school well before the headmaster calls.

In fact, non-verbal conversation starts well before words escape our mouths. Spies,...

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that consumers cite in choosing the products they purchase and the companies they work with—and that this is particularly true for buyers 40 and younger....

Note: Trustlogos.com forwards to this post. 

We write about many kinds of website trust signals on this site, and some of the most important are logos from third-party organizations that serve to endorse or validate your brand. These can include the logos of your top customers, partner logos, ...

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously think about it, all of us are evaluating the people we meet, the things they say, and the actions they take to determine whether we believe them or not.

Note: Trustkillers.com forwards to this post.

In a perfect world, every online interaction and transaction would be problem-free. Every person and company would deliver on their promises, and there would be no such thing as defective products, fraud, or terrible service.