Without trust, nothing else matters.

We all make mistakes, and brands do too. From forgetting a friend’s birthday or saying a questionable joke, to messing up an order or posting a tweet that puts the PR team’s jobs at risk: mistakes are bound to happen.

A recently released survey from PwC shows that most businesses think they are more trusted by consumers and employees than they actually are.

This is a dangerous trust disconnect, and businesses need to be aware of the impact it can have on their bottom line.

It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an e-commerce store, customers are at the heart of it. Put simply, they buy your goods and services, providing income. Without them, there is no business. 

It may seem crazy.

Every September, crowds of people line up in front of Apple Stores with their tents and sleeping bags to get their hands on the new iPhone. It doesn’t matter that they already have the latest iPhone or that the newer one is practically the same as the old one—plus a few features...

While thought leadership is often associated with B2B companies, it can be just as important for B2C brands. 

Thought leadership is an invaluable method to build brand trust. It's a way of showing potential customers that you're an expert in your industry and that you can add value to them.

As trust in institutions like government, the media and even NGOs continues to plummet, commentators have fretted about the trust deficit in American society and how to overcome it.

My wife and I have been catching up with the show Billions lately.

We noticed a pattern. The characters all do horrible things to get their way in the worlds of politics and high finance. Once they achieve their goals, they sometimes feel bad about how they got there—briefly. Then, they...

When you think about marketing, is brand awareness the first thing that springs to mind? It makes sense that it would - after all, if people haven’t heard of you then you can’t expect them to buy anything from you.

If you’re in business, you know the importance of online reviews. They can make or break your company - and that’s where Trustpilot comes in. This complete guide will tell you everything you need to know about one of the world’s top review sites.

Are you a thought leader? Or do you want to be one? If so, then LinkedIn is the perfect platform for you. LinkedIn is full of professionals from all different industries, and many of them are looking for new insights and perspectives on the latest trends.