Without trust, nothing else matters.

Are you thinking about starting a business but feel that the market you’re about to enter is overcrowded? Or are there a handful of established brands that are already selling the same product or service like yours?If this is the case, you’re not alone. Many aspiring business people feel it’s...

When it comes to building trust in a SaaS product, customers have a lot of concerns that need to be addressed. Data privacy is at the top of the list, but there are a number of other issues as well that need to be taken into consideration when building trust.

Imagine a world where every company has the same goals as all of its stakeholders. They want to help their employees, they want to help the environment, and they want to improve people's lives in their community. Then, imagine that this company is more successful than ever before because of these...

Recent census data reveals that the United States is more multicultural than ever before, with 43% of the total U.S. population comprised of people of color in 2020, up from 34% in 2010.

But how multicultural is your marketing?

In the age of fake news and fast content, it’s now more important than ever to be able to establish a sense of trust in the world around you. The information you receive and repeat is a big starting point of course, but there are also so many individual interactions throughout our daily lives that...

You've put hours of hard work into delivering a quality product or service for your customer, and yet, somehow, you've been given a bad review online.

What do you do now?

Cause marketing is the latest addition to the digital marketing menu. Brands looking to build customer and public trust, stand out from the competition, and attract a younger generation of loyal brand advocates are using this marketing method more and more. 

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's introduction, "The Dirty Little Secret About PR." 

Thought leadership is about helping, not selling. And the right way to do it, interestingly enough, is explained pretty well by the character Dex in the 2000 movie The Tao of Steve.

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

Edward Bernays. Ivy Lee.