The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Alysse Phipps

Where to Place 5 Types of Trust Badges on E-Commerce Sites

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...

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Scott Baradell

Do Your Team Members Have an Achievements Wall on Your Website? They Should

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

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Scott Baradell

Why Forbes Councils Is a No Brainer for Thought Leadership

As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading....

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Scott Baradell

Woo Buyers Onto Your Bandwagon with These Website Trust Signals

“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after ...

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Scott Baradell

How to Earn Trust with Wikipedia and Web Directories

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing...

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Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

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Scott Baradell

What Twitter's New Blue Verified Badge Can Teach Us About Trust

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...

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Scott Baradell

How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

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Scott Baradell

Trust Signals on YouTube

For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel just for you. We'll be adding to the list, but...

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