By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United...

Explainer videos are one of the most used types of marketing videos out there. They’re concise, straightforward, and engaging—making them a good...

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we...

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that...

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We write about many kinds of website trust signals on this site, and some of the most important are...

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously...

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In a perfect world, every online interaction and transaction would be problem-free. Every person and...