The Trust Signals Blog

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading....

“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after ...

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel just for you. We'll be adding to the list, but...