Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

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(This website is about trust, so I thought it might be of value to share some of my own experiences with trust and how they've defined and changed...

Sometimes you stumble upon something by accident and realize it's pretty profound.

Thank you for that, Google Machine.

Today, I was searching on...

Late one night in 2006, I was procrastinating in my home office when I should have been writing a business-to-business technology white paper for...

One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase...

John Moore, aka "The Collaborator," the vice president of revenue enablement for Bigtincan, invited me for a Zoom chat to discuss trust signals in...

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press...

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...