The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Scott Baradell

Trust Signals on YouTube

For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel just for you. We'll be adding to the list, but...

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Drew Gula

How To Overcome Reputation Challenges with Brand Marketing

No matter how hard you try, you can’t completely control how people perceive your business. 

In fact, it’s entirely possible (and all too common)...

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Scott Baradell

How Many Trust Badges Are Too Many?

I'm obviously a believer in the power of trust badges on your website. But you can always have too much of a good thing. So, how much is too much...

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Scott Baradell

Here's How to Contribute a Guest Post to the Trust Signals Blog

Trust Signals welcomes guest posts because they allow us to provide a diverse range of topics and expert insights for our readers on the...

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Scott Baradell

Make Your E-Commerce Customers Trust You by Donating with Each Purchase

Why do people give to charity? One reason is that it makes us feel better about ourselves. A second reason is that it makes other people feel...

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Scott Baradell

The Enduring Relevance of the Better Business Bureau Seal

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

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Scott Baradell

Trust Signals in the Quora Expert Spotlight

As a longtime user and fan of Quora, I was excited to be chosen for this week's Quora Expert Spotlight on the topic of trust signals. The post...

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Scott Baradell

A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust

"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...

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Scott Baradell

Eight Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few...

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Scott Baradell

Trust Symbols: Why We Associate Freesias, Rectangles, Wax Seals and the Color Blue with Trust

Note: Trustsymbols.com forwards to this post. 

Trust has existed as long as humans have. In fact, it predates us as a species. Studies of primates...

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