A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust
"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...
The Trust Signals Blog
Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.
Eight Trust Indicators to Determine If a Media Story Is Fake News
Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.
There are few...
Trust Symbols: Why We Associate Freesias, Rectangles, Wax Seals and the Color Blue with Trust
Note: Trustsymbols.com forwards to this post.
Trust has existed as long as humans have. In fact, it predates us as a species. Studies of primates...
What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust
He was not a perfect man, but Ulysses S. Grant was one of the greatest and most consequential leaders in American history.
Growth Through TRUST: The Trust Signals Mantra
Everybody claims to be a growth hacker these days -- at least if you check out people's bios on LinkedIn.
The truth is, though, that while...
Google Trusts Your Brand More When Users Search for You By Name
A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...
Does Registering Your Domain for the Full 10 Years Make Google Trust You More?
Just as with domain age, there is controversy among SEO experts as to whether Google rewards domains whose registrations have been prepaid for...
Why Google Likes Domains That Weren't Born Yesterday
A controversial Google ranking factor that is little-known to most marketers, but hotly debated among SEO geeks, is "domain age" -- the length of...
Navigating Your Way to Trust — and Conversions
Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...
Even in the COVID Era, Showing a Physical Address on Your Website Still Matters
One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.