The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Chapter 3: The Eternal Power of Trust Signals

(Following is Chapter 3 of  Trust Signals: Brand Building in a Post-Truth World.)

Since the construction of the Pharos of Alexandria, a three-...

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Scott Baradell

Chapter 2: Living—and Branding—in a Post-Truth World

(Following is Chapter 2 of  Trust Signals: Brand Building in a Post-Truth World.)

In 2016, Oxford Dictionaries named “post-truth” its Word of the...

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Scott Baradell

Chapter 1: The Breakfast Meeting

(Following is Chapter 1 of  Trust Signals: Brand Building in Post-Truth World.)

I hadn’t heard from my friend David in years. But when my former...

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Scott Baradell

Introduction: The Dirty Little Secret About PR

(Following is the first of 18 excerpts we are republishing from Trust Signals: Brand Building in a Post-Truth World over the next several months. The...

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Carolina Posma

Trust Signals Original Research: What Makes Consumers Give Brands the 'Benefit of the Doubt' When They Make a Mistake?

We all make mistakes, and brands do too. From forgetting a friend’s birthday or saying a questionable joke, to messing up an order or posting a tweet...

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Perla Khattar

The Trust Disconnect: Most Businesses Think They Are More Trusted Than They Are, PwC Survey Shows

A recently released survey from PwC shows that most businesses think they are more trusted by consumers and employees than they actually are.

This is...

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Grace Lau

How to Turn Your Loyal Customers Into Brand Advocates

It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an...

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Nader Abou Mrad

Brand Admiration: The 3 Es That Motivate a Brand's Biggest Fans

It may seem crazy.

Every September, crowds of people line up in front of Apple Stores with their tents and sleeping bags to get their hands on the...

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Perla Khattar

Why B2C Companies Need Thought Leadership, Too

While thought leadership is often associated with B2B companies, it can be just as important for B2C brands. 

Thought leadership is an invaluable...

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Nader Abou Mrad

19 Top Thought Leaders on the Topic of Trust

As trust in institutions like government, the media and even NGOs continues to plummet, commentators have fretted about the trust deficit in American...

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