Spin Thicket, Bikini Marketing and Other Swings and Misses in Thought Leadership Marketing
There are lots of inspirational quotes on the topic of failure and how failing is necessary on the path to success. You can't log on to LinkedIn...
There are lots of inspirational quotes on the topic of failure and how failing is necessary on the path to success. You can't log on to LinkedIn...
Few things are more important to a brand's reputation than its website. And yet too many companies, particularly as they get caught up in the day...
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...
In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the...
Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.
That's...
Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was by British entrepreneur Josiah Wedgwood, who...
Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...
"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."
So said the Pulitzer Prize-winning historian...
Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...