The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

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Scott Baradell

My Personal Journey to Trust, Part 1

(This website is about trust, so I thought it might be of value to share some of my own experiences with trust and how they've defined and changed...

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Scott Baradell

Why Does Thesaurus.com Consider "Honesty" an Antonym of "Strategy"? It Has to Do with Trust -- and Trump

Sometimes you stumble upon something by accident and realize it's pretty profound.

Thank you for that, Google Machine.

Today, I was searching on...

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Scott Baradell

10 Greatest Countries in the History of the World: 2020 Reboot

Late one night in 2006, I was procrastinating in my home office when I should have been writing a business-to-business technology white paper for...

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Scott Baradell

Add Online Reviews to Your Website with Repuso

One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

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Scott Baradell

After Price, Trust Is the Biggest Factor in Purchase Decisions

In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase...

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Scott Baradell

Trust Signals: A Discussion with Bigtincan's John Moore

John Moore, aka "The Collaborator," the vice president of revenue enablement for Bigtincan, invited me for a Zoom chat to discuss trust signals in...

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Scott Baradell

Earn Third-Party Validation with Press Releases Featuring Your Customers

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press...

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Scott Baradell

The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...

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Scott Baradell

How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...

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