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Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Scott Baradell

What Is a Trust Signal?

Let’s say you are interested in the topic of a book by an author you aren’t familiar with. 

Before you buy this writer’s book, a question crosses...

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Scott Baradell

The Breakfast Meeting: A Conversation About How PR Has Changed

I hadn’t heard from my friend David in years. But when my former colleague reached out over LinkedIn to ask for a breakfast meeting at a nearby...

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Scott Baradell

Why The Future of PR Must Be Built Not On Tactics, But On Trust

While I’ve enjoyed my time as a corporate communications executive and an agency owner, I admit to having a love-hate relationship with the...

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