The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

The Wisdom of "The Tao of Steve" Endures, Two Decades Later

In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the...

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Scott Baradell

Beyond Keywords: Eight Ways to Leverage Google to Build Trust with Buyers

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's...

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was by British entrepreneur Josiah Wedgwood, who...

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Scott Baradell

Google's "About This Result" Underscores Value of Wikipedia, SSL and Domain Age as Trust Signals

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

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Scott Baradell

Beyond Participation Trophies: Applying for Awards To Build Trust in Your Brand

"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."

So said the Pulitzer Prize-winning historian...

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Alysse Phipps

Where to Place 5 Types of Trust Badges on E-Commerce Sites

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...

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Scott Baradell

Do Your Team Members Have an Achievements Wall on Your Website? They Should

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

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Scott Baradell

Why Forbes Councils Is a No Brainer for Thought Leadership

As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading....

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