The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Spin Thicket, Bikini Marketing and Other Swings and Misses in Thought Leadership Marketing

There are lots of inspirational quotes on the topic of failure and how failing is necessary on the path to success. You can't log on to LinkedIn...

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Scott Baradell

What a Poor Website Experience Tells Customers About Your Business

Few things are more important to a brand's reputation than its website. And yet too many companies, particularly as they get caught up in the day...

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Scott Baradell

Making Sense of Facebook Recommendations: How They Work and Why They Matter

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

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Scott Baradell

The Wisdom of "The Tao of Steve" Endures, Two Decades Later

In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the...

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Scott Baradell

Beyond Keywords: Eight Ways to Leverage Google to Build Trust with Buyers

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's...

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was by British entrepreneur Josiah Wedgwood, who...

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Scott Baradell

Google's "About This Result" Underscores Value of Wikipedia, SSL and Domain Age as Trust Signals

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

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Scott Baradell

Beyond Participation Trophies: Applying for Awards To Build Trust in Your Brand

"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."

So said the Pulitzer Prize-winning historian...

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Alysse Phipps

Where to Place 5 Types of Trust Badges on E-Commerce Sites

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...

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