For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow.
Scott's first book, Trust Signals: Brand Building in a Post-Truth World, will be published by LionCrest later this year. The book outlines a new vision for the practice of public relations in today's fragmented media and information environment. Put simply, "trust signals" are evidence points, from media coverage and online reviews to website "trust badges" and other trust symbols, that make people believe in your brand. This site shares a new framework for PR centered on building and promoting trust.
Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.
The Latest on Trust
Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust
The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Earning the trust of your brand’s target audience is as critical now as ever before, but it can prove challenging — whether you’re operating in the e-commerce...
Free Download: 72 Trust Badges to Increase E-Commerce Conversions
"Trust badges" are symbols or seals added to your website to visually communicate to visitors that you can be trusted. Trust badges emerged in the early days of Internet commerce, and are still largely associated with companies that sell products to consumers online.
The 20 Most Trustworthy Countries in the World: 2021 Edition
I like to write about trust. I also like to write about history. And so it's no surprise that the most popular post on this site is called, "Trust Me, These Are the 10 Greatest Countries in the History of the World."