An AI SEO Agency Built on Trust

AI has changed the way people search. Google results aren’t the only game anymore — customers are asking ChatGPT, Perplexity, and Google’s AI Overviews for answers. If your brand isn’t being named there, you’re invisible.

That’s new. But the goal isn’t: visibility and trust. Same game, new rules.

Here’s the twist: showing up in AI search takes more than keywords and backlinks. It takes the marriage of SEO and PR. SEO makes your site findable. PR makes your brand cite-worthy — the kind of source AI pulls from when it scours top-tier publications, niche trades, and credible review sites. In today’s landscape, the right mention in the right place can matter more than a hundred backlinks.

Trust Signals Marketing is an AI SEO agency that exists to help you win that game. Our founder, Scott Baradell, literally wrote the book on trust (Trust Signals: Brand Building in a Post-Truth World). Backed by Edelman and Deloitte research — and more than two decades leading Idea Grove for clients like Amazon, NEC, Temu, Motorola and Sabre — Scott launched Trust Signals to bring those enterprise-level strategies to businesses of all sizes.

So yes, AI SEO is new. But what it’s built on — visibility, credibility, and trust — is timeless. And we’re here to make sure your brand has all three, everywhere people (and machines) are looking.