--- title: My Interview on the Executive Breakthroughs Podcast description: Scott Baradell on how his lack of trust in things he was taught as a child led him to journalism and influenced his leadership style as Idea Grove's CEO. image: https://www.trustsignals.com/hubfs/Scott%20Baradell%20Podcast%20Interview.png --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [TrustSignals.com Updates](https://www.trustsignals.com/blog/tag/trustsignals-com-updates) # My Interview on the Executive Breakthroughs Podcast ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Jun 3, 2020 **Last Updated:** Jun 25, 2020 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/my-interview-on-the-executive-breakthroughs-podcast%20&body=Check%20out%20https://www.trustsignals.com/blog/my-interview-on-the-executive-breakthroughs-podcast&media=https://cdn2.hubspot.net/hubfs/7507638/Scott%20Baradell%20Podcast%20Interview.png](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/my-interview-on-the-executive-breakthroughs-podcast%20&body=Check%20out%20https://www.trustsignals.com/blog/my-interview-on-the-executive-breakthroughs-podcast&media=https://cdn2.hubspot.net/hubfs/7507638/Scott%20Baradell%20Podcast%20Interview.png) Sometime back, [Jason Treu](https://www.linkedin.com/in/jasontreu/) invited me on his Executive Breakthroughs podcast.  It's unique because it's the longest and most personal interview I've even given. At 90 minutes, it may be a lot more of me than you want to hear about, but Jason is a great interviewer so he keeps it interesting. I talked, among other things, about growing up a child of the South: *My parents had views about race and other things that, to me, flew in the face of what felt right. I think it led to me being a more questioning person, which leads people into journalism sometimes -- questioning the conventional wisdom. So a lot of me focusing on Southern history at UVa. was trying to understand what was making these people tick. Why were they making decisions that hurt other people?* I also spoke about how my background has influenced my approach to leadership:  *I think you can be honest without being hurtful.  It comes down to preparation. Mental preparation to deliver the message in such as way as to protect the other person's feelings. Even when you have to be critical with an employee, you can always be positive and encouraging. Leadership comes down to inspiring people to want to be part of what you're doing. And that means having a culture and narrative they want to be part of.* You can find the interview on [Jason's site](https://executive-breakthroughs-podcast.simplecast.com/episodes/22706e11-22706e11) as well as [Apple Podcasts](https://podcasts.apple.com/us/podcast/episode-7-scott-baradell-question-everything/id1263980082?i=1000391105645),  [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Trust Research & Analysis](https://www.trustsignals.com/blog/tag/trust-research-analysis) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust](https://www.trustsignals.com/blog/what-the-sad-story-of-ulysses-s.-grant-can-teach-us-about-trust) He was not a perfect man, but UlyssesS.Grant was one of the greatest and most consequential... [ Read more ](https://www.trustsignals.com/blog/what-the-sad-story-of-ulysses-s.-grant-can-teach-us-about-trust) [Trust Signals and AI Visibility](https://www.trustsignals.com/blog/tag/trust-signals-and-ai-visibility) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [From Grow With TRUST to the Trust Signals® Framework: How AI Changed Everything](https://www.trustsignals.com/blog/from-grow-with-trust-to-the-trust-signals-framework-how-ai-changed-everything) When I wrote Trust Signals: Brand Building in a Post-Truth World in 2022, I wasn’t thinking about... [ Read more ](https://www.trustsignals.com/blog/from-grow-with-trust-to-the-trust-signals-framework-how-ai-changed-everything) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2020-06-25T18:58:16.293Z", "datePublished" : "2020-06-03T16:02:00.000Z", "headline" : "My Interview on the Executive Breakthroughs Podcast", "image" : [ "https://www.trustsignals.com/hubfs/Scott%20Baradell%20Podcast%20Interview.png" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/my-interview-on-the-executive-breakthroughs-podcast", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. Idea Grove helps B2B brands build authority and get recommended by AI through its LLM Visibility Services.", "founder" : { "@type" : "Person", "name" : "Scott Baradell", "sameAs" : [ "https://www.linkedin.com/in/baradell", "https://x.com/DallasInbound" ], "url" : "https://www.trustsignals.com/about" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hs-fs/hubfs/Images/trust-signals-logo-small.jpg?width=275&name=trust-signals-logo-small.jpg", "width" : 275 }, "name" : "Trust Signals", "parentOrganization" : { "@type" : "Organization", "name" : "Idea Grove", "url" : "https://www.ideagrove.com" }, "sameAs" : [ "https://www.linkedin.com/company/trust-signals/" ], "url" : "https://www.trustsignals.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Sometime back, Jason Treu invited me on his Executive Breakthroughs podcast. It's unique because it's the longest and most personal interview I've even given.

\n\n

At 90 minutes, it may be a lot more of me than you want to hear about, but Jason is a great interviewer so he keeps it interesting.

\n

I talked, among other things, about growing up a child of the South:

\n

My parents had views about race and other things that, to me, flew in the face of what felt right. I think it led to me being a more questioning person, which leads people into journalism sometimes -- questioning the conventional wisdom. So a lot of me focusing on Southern history at UVa. was trying to understand what was making these people tick. Why were they making decisions that hurt other people?

\n

I also spoke about how my background has influenced my approach to leadership:

\n

I think you can be honest without being hurtful. It comes down to preparation. Mental preparation to deliver the message in such as way as to protect the other person's feelings. Even when you have to be critical with an employee, you can always be positive and encouraging. Leadership comes down to inspiring people to want to be part of what you're doing. And that means having a culture and narrative they want to be part of.

\n

You can find the interview on Jason's site as well as Apple Podcasts", "author" : { "@type" : "Person", "name" : "Scott Baradell" }, "image" : "https://www.trustsignals.com/hubfs/Scott%20Baradell%20Podcast%20Interview.png", "name" : "My Interview on the Executive Breakthroughs Podcast" } ```