<< Back to Blog
Trust Signals Live

Trust Signals Live: The Dirty Little Secret About PR

Image of Scott Baradell
Scott Baradell
Published: Apr 6, 2022
Last Updated: May 19, 2022

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's introduction, "The Dirty Little Secret About PR." 

Enjoy!

 

Leave a Comment

Image of Scott Baradell

Scott Baradell

Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.

Blog posts

Related Articles
Trust in Public Relations
Image of Scott Baradell
Scott Baradell

The Breakfast Meeting: A Conversation About How PR Has Changed

I hadn’t heard from my friend David in years. But when my former colleague reached out over...

Read more
TrustSignals.com Updates
Image of Scott Baradell
Scott Baradell

Lead with Trust During a Crisis: Interview with Authority Magazine

I was recently interviewed by Dr. William Seeds of Authority Magazine on building trust and being...

Read more