The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Carolina Posma

Trust Signals Original Research: What Makes Consumers Give Brands the 'Benefit of the Doubt' When They Make a Mistake?

We all make mistakes, and brands do too. From forgetting a friend’s birthday or saying a questionable joke, to messing up an order or posting a tweet...

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Carolina Posma

12 Tips on How to Build Trust in Your SaaS Product

When it comes to building trust in a SaaS product, customers have a lot of concerns that need to be addressed. Data privacy is at the top of the...

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Carolina Posma

Stakeholder Capitalism: A Fad or the Future?

Imagine a world where every company has the same goals as all of its stakeholders. They want to help their employees, they want to help the...

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