When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's....

It may seem crazy.

Every September, crowds of people line up in front of Apple Stores with their tents and sleeping bags to get their hands on the...

When you think about marketing, is brand awareness the first thing that springs to mind? It makes sense that it would - after all, if people haven’t...

If you’re in business, you know the importance of online reviews. They can make or break your company - and that’s where Trustpilot comes in. This...

When you’re trying to earn someone’s trust—whether it’s in a business meeting, during a virtual presentation, or in a social media comments...

When it comes to building trust in a SaaS product, customers have a lot of concerns that need to be addressed. Data privacy is at the top of the...

Imagine a world where every company has the same goals as all of its stakeholders. They want to help their employees, they want to help the...

You've put hours of hard work into delivering a quality product or service for your customer, and yet, somehow, you've been given a bad review online.

Cause marketing is the latest addition to the digital marketing menu. Brands looking to build customer and public trust, stand out from the...

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...