Do Consumers Now Consider Ads More Trustworthy Than News?
A survey conducted for MediaPost by Brand Keys has confirmed a media-trust nosedive, referring to...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Social Media Finfluencers: Should You Trust Them?
It’s been a tough year for Kim Kardashian. She has been in the headlines more than ever – and a lot...
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover...
Benefit of the Doubt: Meaning, Origin, Importance & Examples
You may have heard the term “benefit of the doubt” before, but do you know what it means? The...
The Trust Disconnect: Most Businesses Think They Are More Trusted Than They Are, PwC Survey Shows
A recently released survey from PwC shows that most businesses think they are more trusted by...
Why B2C Companies Need Thought Leadership, Too
While thought leadership is often associated with B2B companies, it can be just as important for...