The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...
Capterra prides itself on being “the web's leading free resource for business software help.” Today, Capterra boasts over 1.5 million validated...
Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...
It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an...
Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...
By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...
Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...
The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Building ...
Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...