Kay Dean: Fighting the Scourge of Fake Online Reviews
Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Posts about
Media & Third-Party Validation
The Influence Continuum: Who We Trust in a Post-Truth World
By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...
Trust Seals Work—and Baymard Institute Has the Receipts to Prove It
Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...
Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust
The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Building ...
Making Sense of Facebook Recommendations: How They Work and Why They Matter
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...
Make Your Brand a Star with Celebrity and Influencer Endorsements
Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...
First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too
Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...
Review Gating: A Common Sense Approach
What is "review gating" and why should you care about it?
Review gating is when a business attempts to first find out if a customer’s experience was...
5 Factors That Make People Trust (or Distrust) Online Reviews
You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...
What Twitter's New Blue Verified Badge Can Teach Us About Trust
A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...