Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...

The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Building ...

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...