Capterra: Everything You Need to Know About the B2B Software Review Site
Capterra prides itself on being “the web's leading free resource for business software help.” Today, Capterra boasts over 1.5 million validated...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Posts about
Media & Third-Party Validation
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...
How to Turn Your Loyal Customers Into Brand Advocates
It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an...
Kay Dean: Fighting the Scourge of Fake Online Reviews
Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...
The Influence Continuum: Who We Trust in a Post-Truth World
By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...
Trust Seals Work—and Baymard Institute Has the Receipts to Prove It
Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...
Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust
The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Building ...
Making Sense of Facebook Recommendations: How They Work and Why They Matter
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...
Make Your Brand a Star with Celebrity and Influencer Endorsements
Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...
First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too
Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...