The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Media & Third-Party Validation

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Grace Lau

How to Turn Your Loyal Customers Into Brand Advocates

It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an...

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Scott Baradell

Kay Dean: Fighting the Scourge of Fake Online Reviews

Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

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Scott Baradell

The Influence Continuum: Who We Trust in a Post-Truth World

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...

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Scott Baradell

Trust Seals Work—and Baymard Institute Has the Receipts to Prove It

Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...

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Mackenzie Scott

Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust

The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Building ...

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Scott Baradell

Making Sense of Facebook Recommendations: How They Work and Why They Matter

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience was...

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Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...

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