B2B lead generation strategies differ in the details but have the same goal: to persuade target prospects to make a sales inquiry by phone or...

“Mistress has been canceled, go figure! Who would’ve thought that mistresses would be canceled?"

So exclaimed outraged Fox News contributor Joe...

The term “speak your truth” may not be an Oxford Dictionaries’ Word of the Year like “post-truth,” but it has gained similar popularity in recent...

The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Building ...

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...