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Trust Signals Live

Trust Signals Live: Edward Bernays, Ivy Lee, and PR's Road Not Taken

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Scott Baradell
Published: Mar 17, 2022
Last Updated: May 19, 2022

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

Edward Bernays. Ivy Lee.

Two men born in the late 19th century with similar backgrounds who founded the modern PR profession. But like Gates and Jobs, they also had very different visions.

In this 12-minute video, I break down the differences between their visions, which direction the PR profession ultimately chose, and why now is a good time to reconsider the road not taken.

 

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Image of Scott Baradell

Scott Baradell

Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.

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