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Trust Signals Live

Trust Signals Live: Defining PR for a New Era

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Scott Baradell
Published: Mar 11, 2022

PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with a helpful new definition for PR for today's post-truth world, in this edition of "Trust Signals Live." 

(I apologize in advance for having a case of the sniffles in this one.)

 

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Scott Baradell

Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.

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