--- title: "Lead with Trust During a Crisis: Interview with Authority Magazine" description: Scott Baradell's recent interview by Dr. William Seeds of Authority Magazine on building trust and being an effective leading during turbulent times. image: https://www.trustsignals.com/hubfs/Lead%20with%20Trust%20During%20Crisis.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [TrustSignals.com Updates](https://www.trustsignals.com/blog/tag/trustsignals-com-updates) # Lead with Trust During a Crisis: Interview with Authority Magazine ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Aug 17, 2020 **Last Updated:** Jan 5, 2022 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/lead-with-trust-during-a-crisis%20&body=Check%20out%20https://www.trustsignals.com/blog/lead-with-trust-during-a-crisis&media=https://f.hubspotusercontent30.net/hubfs/7507638/Lead%20with%20Trust%20During%20Crisis.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/lead-with-trust-during-a-crisis%20&body=Check%20out%20https://www.trustsignals.com/blog/lead-with-trust-during-a-crisis&media=https://f.hubspotusercontent30.net/hubfs/7507638/Lead%20with%20Trust%20During%20Crisis.jpg) I was recently interviewed by Dr. William Seeds of Authority Magazine on building trust and being an effective leader during turbulent times. An excerpt: **Q: Based on your experience and success, what are the five most important things a business leader should do to lead effectively during uncertain and turbulent times?** A: If I were to list a top five, they would be: 1. 1. Be honest. 2. Be optimistic. 3. Be flexible. 4. Be resourceful. 5. Be present. You can [read the full interview here](https://medium.com/authority-magazine/scott-baradell-of-idea-grove-five-things-you-need-to-be-a-highly-effective-leader-during-turbulent-1b2d00dc913b). [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [TrustSignals.com Updates](https://www.trustsignals.com/blog/tag/trustsignals-com-updates) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Trust Signals: A Discussion with Bigtincan's John Moore](https://www.trustsignals.com/blog/trust-signals-a-discussion-with-bigtincans-john-moore) John Moore, aka "The Collaborator," the vice president of revenue enablement for [Bigtincan](https://www.bigtincan.com/), invited... [ Read more ](https://www.trustsignals.com/blog/trust-signals-a-discussion-with-bigtincans-john-moore) [TrustSignals.com Updates](https://www.trustsignals.com/blog/tag/trustsignals-com-updates) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Spreading Trust Signals: A Running List of My Podcast Appearances](https://www.trustsignals.com/blog/book-tour-update-podcast-appearances) One of the best parts of[ writing a book](https://book.trustsignals.com/) is getting to talk about it after it's published! You spend... [ Read more ](https://www.trustsignals.com/blog/book-tour-update-podcast-appearances) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2022-01-06T01:59:08.835Z", "datePublished" : "2020-08-17T16:19:39.000Z", "headline" : "Lead with Trust During a Crisis: Interview with Authority Magazine", "image" : [ "https://www.trustsignals.com/hubfs/Lead%20with%20Trust%20During%20Crisis.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/lead-with-trust-during-a-crisis", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. Idea Grove helps B2B brands build authority and get recommended by AI through its LLM Visibility Services.", "founder" : { "@type" : "Person", "name" : "Scott Baradell", "sameAs" : [ "https://www.linkedin.com/in/baradell", "https://x.com/DallasInbound" ], "url" : "https://www.trustsignals.com/about" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hs-fs/hubfs/Images/trust-signals-logo-small.jpg?width=275&name=trust-signals-logo-small.jpg", "width" : 275 }, "name" : "Trust Signals", "parentOrganization" : { "@type" : "Organization", "name" : "Idea Grove", "url" : "https://www.ideagrove.com" }, "sameAs" : [ "https://www.linkedin.com/company/trust-signals/" ], "url" : "https://www.trustsignals.com" } ```