Trust Signals: A Discussion with Bigtincan's John Moore
John Moore, aka "The Collaborator," the vice president of revenue enablement for Bigtincan, invited me for a Zoom chat to discuss trust signals in PR and marketing.
We specifically dive into how trust signals create a unifying purpose and rationale for integrated communications programs. We also discuss the value of trust signals to both company and personal brands.
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Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.