The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Posts about

Reputation Management

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Jenna Bunnell

Cause Marketing 101: How to Use It To Build Brand Trust

Cause marketing is the latest addition to the digital marketing menu. Brands looking to build customer and public trust, stand out from the...

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Curtis Boyd

10 Ways That Bad Reviews (or Fake Good Reviews) Can Tank Your Business

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...

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Scott Baradell

Four Steps for Tech Companies to Win Back Customer Trust

Democrats and Republicans hardly agree on anything these days. But one thing they share is a growing distrust of Big Tech.

Big Tech — a group of...

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Scott Baradell

The Fall of Stan Richards and the Rise of a New Era of Reputation Management

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United...

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David Lukić

Reputation Management in the Age of Cyberattacks

Note: For any brand developing a reputation management or crisis communications plan today, leaving out cyber risk is a major oversight....

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Scott Baradell

Trustpilot Reviews Reveal Crowdfire's Reputation Management Misfire

The onslaught began a couple of months ago.

An email, then a form fill on my agency's website, then another email, then another form fill. Followed...

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Namo Abdulla

Only One of Big Tech's Big Five Comes Out Unscathed in RepTrak's 2021 Global Reputation Rankings

We've previously written about the trust crisis in Big Tech, and with all the talk in Washington, D.C., about taming the tech giants, it should come...

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Drew Gula

How To Overcome Reputation Challenges with Brand Marketing

No matter how hard you try, you can’t completely control how people perceive your business. 

In fact, it’s entirely possible (and all too common) for...

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Scott Baradell

The Wacky World of Conspiracies Is No Fun for Brands

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these...

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Scott Baradell

Crisis Communications Is a Moment of Truth for Trust

Like reputation management, crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous lawsuits...

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