Gini Dietrich, a longtime friend and one of the PR profession's true thought leaders, invited me to share my thoughts on trust signals on her Spin Sucks blog.
I was especially grateful for her editor's note at the end, which reads as follows:
This article wouldn’t publish here if we didn’t 100%, heck 1,00,000,000%, agree with its author.
We’ve longed for PR to move beyond earned media for years—maybe even a decade. And, because this is my blog, I can promote a little self-serving message here: get yourself PESO Model certified. Everything Scott describes is what the PESO Model certification helps you do. Credibility, authority, expertise, and trust. They are at the center of a well-implemented PESO Model program.
And, Scott, when you have more on your trust signals, please come back. This is amazing and you are correct.
Read the blog post.
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