The Wisdom of "The Tao of Steve" Endures, Two Decades Later
Published: Feb 23, 2021
In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the career of actor Donal Logue.
But the flick also offers some lessons about romance that apply pretty well to thought leadership marketing. As I write in Forbes, the best formula for building trust through thought leadership is to be desireless, be excellent and be gone.
Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.