The Wisdom of "The Tao of Steve" Endures, Two Decades Later

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Scott Baradell
Published: Feb 23, 2021
Last Updated: May 25, 2021

In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the career of actor Donal Logue.

But the flick also offers some lessons about romance that apply pretty well to thought leadership marketing. As I write in Forbes, the best formula for building trust through thought leadership is to be desireless, be excellent and be gone.

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