The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Chapter 3: The Eternal Power of Trust Signals

(Following is Chapter 3 of  Trust Signals: Brand Building in a Post-Truth World.)

Since the construction of the Pharos of Alexandria, a three-...

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Scott Baradell

Chapter 2: Living—and Branding—in a Post-Truth World

(Following is Chapter 2 of  Trust Signals: Brand Building in a Post-Truth World.)

In 2016, Oxford Dictionaries named “post-truth” its Word of the...

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Scott Baradell

Chapter 1: The Breakfast Meeting

(Following is Chapter 1 of  Trust Signals: Brand Building in Post-Truth World.)

I hadn’t heard from my friend David in years. But when my former...

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Scott Baradell

Introduction: The Dirty Little Secret About PR

(Following is the first of 18 excerpts we are republishing from Trust Signals: Brand Building in a Post-Truth World over the next several months. The...

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