The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Search Presence & Authority

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Stephen Altrogge

Guest Posting: A Step-by-Step Guide to Doing Guest Blogging Right

Guest posting has been around as long as blogs have existed.

This far down the road, there's a fair amount of debate regarding the value of guest...

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Scott Baradell

Beyond Keywords: Eight Ways to Leverage Google to Build Trust with Buyers

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's...

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Scott Baradell

Google's "About This Result" Underscores Value of Wikipedia, SSL and Domain Age as Trust Signals

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Scott Baradell

How to Earn Trust with Wikipedia and Web Directories

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing...

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Scott Baradell

Google Trusts Your Brand More When Users Search for You By Name

A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...

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Scott Baradell

Does Registering Your Domain for the Full 10 Years Make Google Trust You More?

Just as with domain age, there is controversy among SEO experts as to whether Google rewards domains whose registrations have been prepaid for...

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Scott Baradell

Why Google Likes Domains That Weren't Born Yesterday

A controversial Google ranking factor that is little-known to most marketers, but hotly debated among SEO geeks, is "domain age" -- the length of...

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