--- title: "Trust Signals Live: Defining PR for a New Era" description: In this video, Scott Baradell offers a new definition of PR that differentiates it from marketing and provides practitioners a clear vision for the future. image: https://www.trustsignals.com/hubfs/Trust%20Signals%20Live.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Trust Signals Live](https://www.trustsignals.com/blog/tag/trust-signals-live) # Trust Signals Live: Defining PR for a New Era ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Mar 11, 2022 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/trust-signals-live-defining-pr-for-a-new-era%20&body=Check%20out%20https://www.trustsignals.com/blog/trust-signals-live-defining-pr-for-a-new-era&media=https://f.hubspotusercontent30.net/hubfs/7507638/Trust%20Signals%20Live.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/trust-signals-live-defining-pr-for-a-new-era%20&body=Check%20out%20https://www.trustsignals.com/blog/trust-signals-live-defining-pr-for-a-new-era&media=https://f.hubspotusercontent30.net/hubfs/7507638/Trust%20Signals%20Live.jpg) PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing? I offer my own take, along with a helpful new definition for PR for today's post-truth world, in this edition of "Trust Signals Live."  (I apologize in advance for having a case of the sniffles in this one.)   [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Top Tips for Local SEO for Dentists: Boost Your Practice Today](https://www.trustsignals.com/blog/top-tips-for-local-seo-for-dentists-boost-your-practice-today) Are you looking to attract more local patients to your dental practice? This article on local SEO... [ Read more ](https://www.trustsignals.com/blog/top-tips-for-local-seo-for-dentists-boost-your-practice-today) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Top Tips for Effective Local SEO for HVAC Companies](https://www.trustsignals.com/blog/top-tips-for-effective-local-seo-for-hvac-companies) Are you an HVAC company looking to improve your online visibility in local search results? This... [ Read more ](https://www.trustsignals.com/blog/top-tips-for-effective-local-seo-for-hvac-companies) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2022-03-11T19:09:52.946Z", "datePublished" : "2022-03-11T19:06:48.000Z", "headline" : "Trust Signals Live: Defining PR for a New Era", "image" : [ "https://www.trustsignals.com/hubfs/Trust%20Signals%20Live.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/trust-signals-live-defining-pr-for-a-new-era", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. 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