Trust Signals Live: The 'Breadcrumbs of Trust' That Lead to Purchase
Published: Mar 3, 2022
Last Updated: Mar 11, 2022
I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.
In this edition of "Trust Signals Live," I walk through the influence continuum as well as the concept of "trust breadcrumbs"—the series of trust signals that can lead your buyers from brand awareness to purchase.
Enjoy! Be sure to like, comment and subscribe!
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Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.