Thought leadership is about helping, not selling. And the right way to do it, interestingly enough, is explained pretty well by the character Dex in the 2000 movie The Tao of Steve.
Dex's tao is actually for wooing women, not customers. But the principles are the same. Learn more in this 12-minute video.
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Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.