Editor’s Note: This article highlights survey projects conducted by our parent agency, Idea Grove, whose original post can be found here: How Surveys Drive PR Success: Showcasing Our Clients' Insights. These surveys showcase Idea Grove’s expertise in creating data-driven stories that generate...
AI Just Made Thought Leadership Essential
I felt it coming for months. The subtle shift in what content performs well. The changing patterns in search results. The growing suspicion that the content marketing playbook many B2B companies have followed for years was rapidly becoming obsolete.
Understanding RAG and SEO: The Future of Generative AI
Retrieval Augmented Generation (RAG) is transforming artificial intelligence by merging generative models with real-time data from external sources. This breakthrough enables AI systems to produce accurate, up-to-date, and contextually relevant outputs, setting a new standard for what generative AI...
Gen Z's Favorite App: How Temu Is Redefining Shopping for a New Generation
Temu has captured the hearts—and wallets—of Gen Z. A recent Appfigures report revealed that Gen Z users downloaded the budget-friendly e-commerce app nearly 42 million times in the first 10 months of 2024, making it the most popular shopping app among 18- to 24-year-olds.
Top 10 Local SEO Trends for 2025: Stay Ahead of the Curve
Curious about the key local SEO trends that will shape 2025? Staying updated on these trends is crucial for your business to remain competitive in local search results. In this article, we’ll delve into the top 10 local SEO trends for 2025, including voice search optimization, mobile-friendly...
Do Consumers Now Consider Ads More Trustworthy Than News?
A survey conducted for MediaPost by Brand Keys has confirmed a media-trust nosedive, referring to the all-time historical low trust in the news industry that has been reported over the past few years. The study highlighted how people are more willing to trust advertisements over the news.
Consistently Cultivating Trust: How Temu Is Winning Over Entrepreneurs
Temu, the budget-friendly e-commerce platform, has skyrocketed to popularity since its launch in 2022. With its direct-from-factory model and aggressive pricing strategy, it has become a go-to destination for both consumers and small business owners. Yet, its rapid growth hasn’t been without...
Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands
How to Prevent Losing Trust Online in 2025: Top Strategies & Tips
Why do businesses lose trust online, and what can be done to stop it? Trust is the foundation of all successful online interactions. This article will examine common reasons for losing trust online, such as misinformation and security issues, and offer actionable tips to safeguard and rebuild trust.
Top Tips for Effective Local SEO for HVAC Companies
Are you an HVAC company looking to improve your online visibility in local search results? This article will walk you through effective local SEO strategies tailored specifically for HVAC businesses. By focusing on these methods, you can connect with more local customers and boost your leads and...
Top Strategies for Local SEO for Roofing Companies in 2025
Are you a roofing company looking to attract more local customers? Local SEO can help enhance your online presence and make your business easier to find for people in your area. This guide will show you the best strategies for local SEO for roofing companies in 2025. From optimizing your Google...