Practical Marketing. Proven Outcomes.

A Google Business Profile (GBP) is often the first piece of information people will find about your organization. It appears on the side of the webpage when people search for your business — or for anything the algorithm considers directly relevant. The GBP can then lead customers to your website,...

If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is no easy task. From innovative product design to content creation to product marketing, all of it is on your shoulders.

Before the age of the internet, there was one place to find a local business: the Yellow Pages. Now, customers rely mostly on search engines to bring them the answers they need the most.

With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with influencers is big business, with ad spend on influencers totaling $6.16 billion in 2023. You may think that working with an influencer will blow your...

In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs are among the best ways to improve website traffic and leave an impression on potential customers. However, before you get started, you must determine...

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement unique SEO strategies, such as localized keywords and metadata, to establish trust in their local communities. 

When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's. Google. Patagonia. Target. What do they all have in common? A strong brand identity.

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

Blue is the single most frequently used color in corporate logos. It's especially common in brands where trust is paramount, such as financial services,...

Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the United States in the 19th century -- but the concept has been around much longer, and has only become more important to marketers over time. Today,...

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to help businesses respond to a crisis in public trust, when exaggerated advertising claims were the subject of high-profile lawsuits by the U.S....