The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Trust Research & Analysis

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Stephen Altrogge

'I'll Do My Own Research:' Why Americans Don't Trust Experts Anymore

In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on their side. Despite mounting evidence that smoking...

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Scott Baradell

Hany Farid: Why We Trust Synthetic Faces More Than Real Ones

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

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Kirby Wadsworth

Why Authenticity Is the Path to Digital Trust

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we know...

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Scott Baradell

8 Factors That Make or Break Brand Trust—and the Trust Signals Behind Them

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that...

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Lipsa Das

Trust Quotes: 55 Quotes About Trust in Business

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously think...

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Stephen Altrogge

Tattoos as Trust Signals: What Message Does Your Ink Send Others?

Note: Trusttattoos.com forwards here.

A tattoo, a trust seal, and your website walk into a bar...

...and that's all I've got. I couldn't come up with...

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Lipsa Das

How to Build Brand Trust? These 16 Companies Put 'Trust' in Their Brands

Every business wants to be trusted—but some are better at gaining trust than others.

It helps, of course, to be an established brand with a long...

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Sarah Bromley

Is Brand Trust Replacing Trust in Government, Media and Religion? Kearney Study Says Yes

Who do you trust more: the government or a large corporation? If you’re anything like the average American, the answer is probably the latter.

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Vicky Sidler

TrustArc: Privacy Must Come First for Enterprises Seeking Brand Trust

A recent survey of global enterprises by TrustArc, the privacy compliance technology company best known for the venerable TRUSTe seal, highlights the...

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Tobi Laukaitis

Is Brand Trust Up or Down? Edelman and Havas Offer Differing Narratives

2021 research on the topic of brand trust, like seemingly everything else these days, is polarizing. 

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