The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Trust Research & Analysis

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Carolina Posma

Trust Signals Original Research: What Makes Consumers Give Brands the 'Benefit of the Doubt' When They Make a Mistake?

We all make mistakes, and brands do too. From forgetting a friend’s birthday or saying a questionable joke, to messing up an order or posting a tweet...

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Perla Khattar

The Trust Disconnect: Most Businesses Think They Are More Trusted Than They Are, PwC Survey Shows

A recently released survey from PwC shows that most businesses think they are more trusted by consumers and employees than they actually are.

This is...

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Nader Abou Mrad

19 Top Thought Leaders on the Topic of Trust

As trust in institutions like government, the media and even NGOs continues to plummet, commentators have fretted about the trust deficit in American...

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Ben Wilson

Trust Synonyms: 18 Words That Can Be Synonyms of 'Trust' and Their Definitions

In the age of fake news and fast content, it’s now more important than ever to be able to establish a sense of trust in the world around you. The...

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Stephen Altrogge

'I'll Do My Own Research:' Why Americans Don't Trust Experts Anymore

In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on their side. Despite mounting evidence that smoking...

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Scott Baradell

Hany Farid: Why We Trust Synthetic Faces More Than Real Ones

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

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Kirby Wadsworth

Why Authenticity Is the Path to Digital Trust

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we know...

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Scott Baradell

8 Factors That Make or Break Brand Trust—and the Trust Signals Behind Them

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that...

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Lipsa Das

Trust Quotes: 55 Quotes About Trust in Business

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously think...

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Stephen Altrogge

Tattoos as Trust Signals: What Message Does Your Ink Send Others?

Note: Trusttattoos.com forwards here.

A tattoo, a trust seal, and your website walk into a bar...

...and that's all I've got. I couldn't come up with...

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