--- title: Are You Updating Your Website's Content Frequently Enough? description: If you don't update your website's content frequently enough, customers will wonder if you've lost a step in the game. And Google will notice, too. image: https://www.trustsignals.com/hubfs/website%20updates%20and%20trust.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) # Are You Updating Your Website's Content Frequently Enough? ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Sep 8, 2023 **Last Updated:** Sep 16, 2023 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/are-you-updating-your-websites-content-frequently-enough%20&body=Check%20out%20https://www.trustsignals.com/blog/are-you-updating-your-websites-content-frequently-enough&media=https://f.hubspotusercontent30.net/hubfs/7507638/website%20updates%20and%20trust.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/are-you-updating-your-websites-content-frequently-enough%20&body=Check%20out%20https://www.trustsignals.com/blog/are-you-updating-your-websites-content-frequently-enough&media=https://f.hubspotusercontent30.net/hubfs/7507638/website%20updates%20and%20trust.jpg) Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name doesn’t pop up immediately in the results (bummer), but this person is persistent in their pursuit of answers. After scrolling for a bit, they find your website and are ecstatic because it sounds like *exactly *what they’re looking for. As soon as they open your site, however, the excitement diminishes and they stare dejectedly at their computer screen before returning to Google search.  So, what went wrong? And, why did it take so long to find your webpage? It’s highly likely the culprit is simply outdated content. If the most recent information on your site is from *last year*,  your visitor immediately begins to question your company’s relevance.  Keeping your website content frequently updated is an easy way to capture visitors’ attention as soon as they arrive. But that isn’t the only benefit of updating your site. Keeping your content fresh helps foster trust in your brand. The time and effort you invest in your *own *site’s content is a quick way for potential customers to judge how you will treat *their *business.  **Fresh Content → SEO Optimization** The first and most obvious reason for keeping your website updated is because it optimizes your SEO credibility and Google search rankings. Google prioritizes new content and more frequently updated sites over those that are outdated. According to a study from [HubSpot](https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization?__hstc=191390709.188a2416d1ab27c8da50dbf569787e61.1594415127355.1594415127355.1594415127355.1&__hssc=191390709.1.1594415127356&__hsfp=502881181), simply updating and republishing old blog posts with new content can increase organic traffic by as much as 106 percent. New content also provides opportunities to rank for specific keywords, thereby not only attracting visitors, but the *right *visitors. When potential leads can quickly discover your website and find valuable content therein, you send a signal that they can trust you to respect their time by making the information they were after quick and easy to find. As a result, those visitors are much more likely to continue their journey down the [sales funnel](https://www.cience.com/blog/how-to-build-a-sales-funnel-for-b2b-model).  **SEO Optimization → More Site Traffic** The more people you have funneled to your site, the more leads your company is likely to have. This [study](https://www.semrush.com/ranking-factors/) found that higher site traffic contributes to higher search rankings. As more people find your webpage and benefit from your content, they will soon feel they can rely on you for relevant information and keep coming back for more. **More Site Traffic → Perceived Reliability** That boost in site traffic and reputational growth is called [domain authority](https://moz.com/learn/seo/domain-authority), which references how much authority your site has on a particular subject and can predict your search rankings. The higher your domain authority, the more likely Google is to rank you, and the implicit trust in your site increases. Updating your website content is vital to increasing visibility and rankings. The more visible and reliable your company is perceived to be, the more your audience will trust your company. Keeping your content updated is the best way to show that your company is aware of the latest trends, information and technology out there, which fosters overall trust and confidence in your brand from the moment visitors click on your web page.  [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [What's in a Name? For Your Website TLD, It's a Matter of Trust](https://www.trustsignals.com/blog/whats-in-a-name-for-your-website-tld-its-a-matter-of-trust) The journey to building trust for your brand cannot be completed overnight. But even a journey of a... [ Read more ](https://www.trustsignals.com/blog/whats-in-a-name-for-your-website-tld-its-a-matter-of-trust) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Optimizing Your Website for Local SEO: A Detailed Guide](https://www.trustsignals.com/blog/optimizing-website-local-seo) Search engine optimization (SEO) is an ever-changing game that looks different for many businesses.... [ Read more ](https://www.trustsignals.com/blog/optimizing-website-local-seo) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2023-09-17T02:53:02.650Z", "datePublished" : "2023-09-09T02:52:00.000Z", "headline" : "Are You Updating Your Website's Content Frequently Enough?", "image" : [ "https://www.trustsignals.com/hubfs/website%20updates%20and%20trust.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/are-you-updating-your-websites-content-frequently-enough", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. 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