The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Website Design & Experience

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Scott Baradell

This Christmas, Retailers Are Tightening Up Their Return Policies—But Is That a Good Idea?

It's been a trust signal since the earliest days of ecommerce: easy return policies.

Why is this a trust signal? Because, just like money-back...

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Krystal Nguyen

Build Trust By Embedding Google Reviews on Your Website

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

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William Mamane

English May Be the Language of Business, But the Language of Trust Is Your Customer's Mother Tongue

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...

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Scott Baradell

Website Visitors Trust Confident Content. Can They Trust Yours?

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

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Andre Oentoro

How to Build Customer Trust Using Explainer Videos

Explainer videos are one of the most used types of marketing videos out there. They’re a concise, straightforward, and engaging form of multimedia...

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Scott Baradell

Trust Logos: 8 Third-Party Logos to Convince Website Visitors You're Legit

Note: Trustlogos.com forwards to this post. 

We write about many kinds of website trust signals on this site, and some of the most important are...

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Stephen Altrogge

Trust Killers: 10 Ways You're Scaring People Away from Your Website

Note: Trustkillers.com forwards to this post.

In a perfect world, every online interaction and transaction would be problem-free. Every person and...

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Matt Casadona

Six Trust Signals to Win Over Online Shoppers This Holiday Season

Online shopping grew dramatically during COVID lockdowns and that increase has held steady as we head into the 2022 holiday shopping season, with...

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Scott Baradell

What Brain Scans Tell Us About Website Trust Signals

Marketers have begun to explore the use of neuroimaging—functional MRI brain scans—in determining what trust signals have the biggest impact on...

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Scott Baradell

Trust Seals: From Medieval Kings to Ecommerce Conversions

Signed, sealed and delivered. 

Seal of approval. 

Sealed their fate. 

Seal the deal. 

Sealed with a kiss. 

My lips are sealed. 

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