It's been a trust signal since the earliest days of ecommerce: easy return policies.

Why is this a trust signal? Because, just like money-back...

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

Explainer videos are one of the most used types of marketing videos out there. They’re a concise, straightforward, and engaging form of multimedia...

Note: Trustlogos.com forwards to this post. 

We write about many kinds of website trust signals on this site, and some of the most important are...

Note: Trustkillers.com forwards to this post.

In a perfect world, every online interaction and transaction would be problem-free. Every person and...

Online shopping grew dramatically during COVID lockdowns and that increase has held steady as we head into the 2022 holiday shopping season, with...

Marketers have begun to explore the use of neuroimaging—functional MRI brain scans—in determining what trust signals have the biggest impact on...

Signed, sealed and delivered. 

Seal of approval. 

Sealed their fate. 

Seal the deal. 

Sealed with a kiss. 

My lips are sealed.