--- title: Ride with Bigger Partners to Build Customer Trust description: Are you partnered with well-known brands? Earn trust by sharing their logos on your website. image: https://www.trustsignals.com/hubfs/Bicycle.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Media & Third-Party Validation](https://www.trustsignals.com/blog/tag/media-third-party-validation) # Ride with Bigger Partners to Build Customer Trust ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Sep 3, 2020 **Last Updated:** Feb 4, 2021 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/build-trust-with-b2b-partner-logos%20&body=Check%20out%20https://www.trustsignals.com/blog/build-trust-with-b2b-partner-logos&media=https://f.hubspotusercontent30.net/hubfs/7507638/Bicycle.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/build-trust-with-b2b-partner-logos%20&body=Check%20out%20https://www.trustsignals.com/blog/build-trust-with-b2b-partner-logos&media=https://f.hubspotusercontent30.net/hubfs/7507638/Bicycle.jpg) Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them. What they’re doing is "drafting" — enjoying the reduced wind resistance behind the leader, but with the long-term strategy of eventually pulling out ahead, taking the lead, and beating the competition.  Small and midsize B2B companies often have the opportunity to "draft" behind the names of large, well-known partners that confer credibility on your brand. You might never pass these giants in the race -- but they can sure help you get to your destination faster. The key is to display these partnerships prominently on your website -- by showcasing partner logos, telling partner stories, including partner testimonials and more.  **Leveraging Partnerships to Build Trust** Specializing in B2B technology, my agency Idea Grove commonly works with channel programs in which vendors confer partner status on resellers. Household names like [Shopify,](https://www.shopify.com.au/partners) [Citrix,](https://www.citrix.com/en-au/partner-programs/)  [Microsoft](https://partner.microsoft.com/en-US/),  [VMWare](https://www.vmware.com/partners.html), [Oracle](https://www.oracle.com/partners/index.html),  [eBay](https://partnernetwork.ebay.com/), [Mailchimp](https://mailchimp.com/partners/) and others leverage partner programs to increase sales. Joining a partner program confers status on your company, because partners generally have to meet technical, training and other requirements to be accepted. Many partner programs also establish competitive tiers based on a partner's success in sales, the attainment of special designations, or other criteria. Idea Grove, for example, is a Platinum HubSpot Solutions Partner. HubSpot requires partner agencies to sell its software, manage customer relationships, and complete certifications to advance to higher tiers in its program -- from Gold to Platinum to Diamond to Elite. As one benefit of participating in the program, we leverage this partnership on our website to validate our expertise in HubSpot software and digital marketing. This includes a [dedicated landing page](https://www.ideagrove.com/hubspot-partner-agency-dallas) describing our partnership and explaining what it means for our clients. Even if a buyer isn’t interested in HubSpot software, the partnership helps them to trust our experience. **Showcasing Your Own Partner Program** In many cases, smaller companies don't have to rely on a larger company's partner program. They can simply start their own. Scaling a B2B company of any size increasingly requires partnerships to be successful, which is one reason that many tech giants team with smaller players to augment their offering. Companies like [StackPath](https://www.stackpath.com/company/technology-partners/) and [HyTrust](https://partners.hytrust.com/) have built partner programs attracting big names like AT&T, Cisco, Intel, IBM and others. HyTrust is a midsize company with fewer than 100 employees, but by showcasing big-name partner logos on its site, it immediately builds trust with website visitors:  ![HyTrust partner logos](https://www.trustsignals.com/hs-fs/hubfs/HyTrust%20partner%20logos.png?width=859&name=HyTrust%20partner%20logos.png) Partner logos are a no-brainer for building trust with your buyers. But don't just take a “check the box” approach to sharing partner information. Dig deeper to explain how these partnerships help you better serve your customers.  [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Trust Signals and AI Visibility](https://www.trustsignals.com/blog/tag/trust-signals-and-ai-visibility) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [User Experience as a Trust Signal: What AI Measures That Your Team Probably Doesn’t](https://www.trustsignals.com/blog/user-experience-as-a-trust-signal-what-ai-measures-that-your-team-probably-doesnt) Your website makes a first impression on human visitors in fractions of a second. Research on web... [ Read more ](https://www.trustsignals.com/blog/user-experience-as-a-trust-signal-what-ai-measures-that-your-team-probably-doesnt) [Trust Signals and AI Visibility](https://www.trustsignals.com/blog/tag/trust-signals-and-ai-visibility) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [When AI Gets Your Brand Wrong: The Trust Crisis No One Is Preparing For](https://www.trustsignals.com/blog/when-ai-gets-your-brand-wrong-the-trust-crisis-no-one-is-preparing-for) AI systems hallucinate. This is well-documented, widely covered, and by now broadly understood. The... [ Read more ](https://www.trustsignals.com/blog/when-ai-gets-your-brand-wrong-the-trust-crisis-no-one-is-preparing-for) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2021-02-04T20:03:17.875Z", "datePublished" : "2020-09-03T14:50:43.000Z", "headline" : "Ride with Bigger Partners to Build Customer Trust", "image" : [ "https://www.trustsignals.com/hubfs/Bicycle.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/build-trust-with-b2b-partner-logos", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. 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