--- title: Earn Third-Party Validation with Press Releases Featuring Your Customers description: Earn more media coverage and trust with press releases featuring your customers. image: https://www.trustsignals.com/hubfs/win-win%20press%20releases.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Media & Third-Party Validation](https://www.trustsignals.com/blog/tag/media-third-party-validation) # Earn Third-Party Validation with Press Releases Featuring Your Customers ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Jun 18, 2020 **Last Updated:** Jun 2, 2021 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/earn-third-party-validation-with-press-releases-featuring-your-customers%20&body=Check%20out%20https://www.trustsignals.com/blog/earn-third-party-validation-with-press-releases-featuring-your-customers&media=https://f.hubspotusercontent30.net/hubfs/7507638/win-win%20press%20releases.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/earn-third-party-validation-with-press-releases-featuring-your-customers%20&body=Check%20out%20https://www.trustsignals.com/blog/earn-third-party-validation-with-press-releases-featuring-your-customers&media=https://f.hubspotusercontent30.net/hubfs/7507638/win-win%20press%20releases.jpg) If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release that [provides third-party validation](https://www.ideagrove.com/approach/third-party-validation). These releases typically take one of two forms: - Press releases announcing a new customer win - Press releases announcing a successful customer project or case study Most PR professionals realize these are powerful tools. The challenge is, most customers are simply unwilling to participate in them. "What's in it for me?" they invariably wonder. On the Business Wire blog today, I recommend a new, [win-win model for the customer press release](https://blog.businesswire.com/rethinking-the-customer-press-release-how-to-make-it-a-win-win), guaranteed to get a higher percentage of your customers to take part in a press announcement. Check it out and see what you think.     [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Media & Third-Party Validation](https://www.trustsignals.com/blog/tag/media-third-party-validation) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [News Releases vs. Press Releases: What's the Difference?](https://www.trustsignals.com/blog/news-releases-vs.-press-releases-whats-the-difference) OK, that was a trick question -- because news releases and press releases are exactly the same... [ Read more ](https://www.trustsignals.com/blog/news-releases-vs.-press-releases-whats-the-difference) [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [How Industry Association Logos Build Credibility with Website Visitors](https://www.trustsignals.com/blog/industry-association-logos) You’ve heard the expression that no one was ever fired for going with IBM. That company is one of... [ Read more ](https://www.trustsignals.com/blog/industry-association-logos) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2021-06-02T21:40:11.264Z", "datePublished" : "2020-06-18T17:01:06.000Z", "headline" : "Earn Third-Party Validation with Press Releases Featuring Your Customers", "image" : [ "https://www.trustsignals.com/hubfs/win-win%20press%20releases.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/earn-third-party-validation-with-press-releases-featuring-your-customers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. Idea Grove helps B2B brands build authority and get recommended by AI through its LLM Visibility Services.", "founder" : { "@type" : "Person", "name" : "Scott Baradell", "sameAs" : [ "https://www.linkedin.com/in/baradell", "https://x.com/DallasInbound" ], "url" : "https://www.trustsignals.com/about" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hs-fs/hubfs/Images/trust-signals-logo-small.jpg?width=275&name=trust-signals-logo-small.jpg", "width" : 275 }, "name" : "Trust Signals", "parentOrganization" : { "@type" : "Organization", "name" : "Idea Grove", "url" : "https://www.ideagrove.com" }, "sameAs" : [ "https://www.linkedin.com/company/trust-signals/" ], "url" : "https://www.trustsignals.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release.

\n\n

These releases typically take one of two forms:

\n
    \n
  • Press releases announcing a new customer win
    • \n
  • Press releases announcing a successful customer project or case study
    • \n
\n

Most PR professionals realize these are powerful tools. The challenge is, most customers are simply unwilling to participate in them.

\n

"What's in it for me?" they invariably wonder.

\n

On the Business Wire blog today, I recommend a new, win-win model for the customer press release, guaranteed to get a higher percentage of your customers to take part in a press announcement.

\n

Check it out and see what you think", "author" : { "@type" : "Person", "name" : "Scott Baradell" }, "image" : "https://www.trustsignals.com/hubfs/win-win%20press%20releases.jpg", "name" : "Earn Third-Party Validation with Press Releases Featuring Your Customers" } ```