--- title: Google Trusts Your Brand More When Users Search for You By Name description: In determining website authority, Google factors in the times people search for your brand by name. The more branded searches, the more trusted the brand. image: https://www.trustsignals.com/hubfs/branded%20search%20and%20seo%20trust%20signals.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) # Google Trusts Your Brand More When Users Search for You By Name ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Oct 10, 2020 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name%20&body=Check%20out%20https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name&media=https://f.hubspotusercontent30.net/hubfs/7507638/branded%20search%20and%20seo%20trust%20signals.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name%20&body=Check%20out%20https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name&media=https://f.hubspotusercontent30.net/hubfs/7507638/branded%20search%20and%20seo%20trust%20signals.jpg) A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea Grove," in the case of my agency) or a "brand-plus-keyword" query that combines a brand name with a generic keyword or phrase (such as, "Idea Grove PR agency"). Would you be surprised if I told you that [90 of the top 100 Google search queries in 2020](https://ahrefs.com/blog/top-google-searches/) were branded searches? Led by "Facebook," "YouTube" and "Amazon," branded searches also account for 14 of the top 15 Google queries, with only the non-branded keyword "weather" breaking in at No. 6. For every "restaurants near me" (ranked #69), there's a "dominos" (#64) and "pizza hut" (#73). And those branded searches deliver a strong trust signal to Google's algorithm. The more visitors a website gets from branded searches, the more SEO authority Google bestows on the brand. Brand-plus-keyword searches may be even more powerful, because Google looks at searches that combine your brand name with keywords to assess the topics and industries in which you have the most authority. According to research by [Backlinko](https://backlinko.com/google-ranking-factors#brand), Google may give your website a rankings boost for that keyword as a result -- even when your brand name is not included in the search. [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness](https://www.trustsignals.com/blog/what-your-moz-spam-score-says-about-your-website-trust-signals) Does Google consider your website trustworthy or spammy? For most sites, the answer is somewhere in... [ Read more ](https://www.trustsignals.com/blog/what-your-moz-spam-score-says-about-your-website-trust-signals) [Book Excerpts](https://www.trustsignals.com/blog/tag/book-excerpts) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Chapter 14: Getting Found— Search Presence](https://www.trustsignals.com/blog/chapter-14-getting-found-search-presence) *(Following is Chapter 14 of [Trust Signals: Brand Building in a Post-Truth World](https://book.trustsignals.com/).)* In 2015, as... [ Read more ](https://www.trustsignals.com/blog/chapter-14-getting-found-search-presence) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2020-10-10T20:47:24.179Z", "datePublished" : "2020-10-10T20:45:14.000Z", "headline" : "Google Trusts Your Brand More When Users Search for You By Name", "image" : [ "https://www.trustsignals.com/hubfs/branded%20search%20and%20seo%20trust%20signals.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. 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