The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Book Excerpts

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Scott Baradell

Chapter 12: Playing Defense— Reputation Management

(Following is Chapter 12 of  Trust Signals: Brand Building in a Post-Truth World.)

To borrow a phrase from George W. Bush’s now-famous critique of...

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Scott Baradell

Chapter 11: Earning Approval—Third-Party Validation

(Following is Chapter 11 of  Trust Signals: Brand Building in a Post-Truth World.)

Influencer endorsements didn’t begin with the Kardashians’...

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Scott Baradell

Chapter 10: The Grow With TRUST System

(Following is Chapter 10 of  Trust Signals: Brand Building in a Post-Truth World.)

I started Idea Grove at the worst possible time in my life.

I left...

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Scott Baradell

Chapter 9: Choosing the Right Trust Signals in a Post-Truth World

(Following is Chapter 9 of  Trust Signals: Brand Building in a Post-Truth World.)

An ancient Latin proverb offers some good advice about priorities: “

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Scott Baradell

Chapter 8: Trust Signals, Conversions, and Growth

Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.

The truth is that while marketers, developers,...

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Scott Baradell

Chapter 7: SEO Trust Signals— For Google’s Eyes Only

In scholarly circles, academics have long relied on citations of their work by others in their field as trust signals. Having your research cited is...

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Scott Baradell

Chapter 6: Inbound Trust Signals— Laying the Breadcrumb Path

(Following is Chapter 6 of  Trust Signals: Brand Building in a Post-Truth World.)

In the Brothers Grimm fairy tale Hansel and Gretel, Medieval...

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Scott Baradell

Chapter 5: Website Trust Signals— Making Visitors Feel at Home

(Following is Chapter 5 of  Trust Signals: Brand Building in a Post-Truth World.)

Few things are more important to a brand’s reputation than its...

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Scott Baradell

Chapter 4: Trust Seals—From Medieval Kings to Ecommerce

(Following is Chapter 4 of  Trust Signals: Brand Building in a Post-Truth World.)

Signed, sealed, and delivered. Seal of approval.

Sealed their fate.

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Scott Baradell

Chapter 3: The Eternal Power of Trust Signals

(Following is Chapter 3 of  Trust Signals: Brand Building in a Post-Truth World.)

Since the construction of the Pharos of Alexandria, a three-...

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