(Following is Chapter 12 of  Trust Signals: Brand Building in a Post-Truth World.)

To borrow a phrase from George W. Bush’s now-famous critique of...

(Following is Chapter 11 of  Trust Signals: Brand Building in a Post-Truth World.)

Influencer endorsements didn’t begin with the Kardashians’...

(Following is Chapter 10 of  Trust Signals: Brand Building in a Post-Truth World.)

I started Idea Grove at the worst possible time in my life.

I left...

(Following is Chapter 9 of  Trust Signals: Brand Building in a Post-Truth World.)

An ancient Latin proverb offers some good advice about priorities: “

Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.

The truth is that while marketers, developers,...

In scholarly circles, academics have long relied on citations of their work by others in their field as trust signals. Having your research cited is...

(Following is Chapter 6 of  Trust Signals: Brand Building in a Post-Truth World.)

In the Brothers Grimm fairy tale Hansel and Gretel, Medieval...

(Following is Chapter 5 of  Trust Signals: Brand Building in a Post-Truth World.)

Few things are more important to a brand’s reputation than its...

(Following is Chapter 4 of  Trust Signals: Brand Building in a Post-Truth World.)

Signed, sealed, and delivered. Seal of approval.

Sealed their fate.

(Following is Chapter 3 of  Trust Signals: Brand Building in a Post-Truth World.)

Since the construction of the Pharos of Alexandria, a three-...