The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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History and Trust

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Scott Baradell

A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust

"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...

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Scott Baradell

Trust Symbols: Why We Associate Freesias, Rectangles, Wax Seals and the Color Blue with Trust

Note: Trustsymbols.com forwards to this post. 

Trust has existed as long as humans have. In fact, it predates us as a species. Studies of primates...

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Scott Baradell

What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust

He was not a perfect man, but Ulysses S. Grant was one of the greatest and most consequential leaders in American history.

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Scott Baradell

Trust Me, These Are the 10 Greatest Countries in the History of the World

How much can we trust the history we're taught?

This website is devoted to the trust signals we send to make others believe in us, our brands, our...

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Scott Baradell

When All Trust Is Lost: 75 People and a Cat Who've Been Compared to Hitler

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law":  "As an online discussion grows longer, the probability of a...

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