The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

Posts about

History and Trust

Image of Scott Baradell
Scott Baradell

A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust

"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...

Read more
Image of Scott Baradell
Scott Baradell

Trust Symbols: Why We Associate Freesias, Rectangles, Wax Seals and the Color Blue with Trust

Note: Trustsymbols.com forwards to this post. 

Trust has existed as long as humans have. In fact, it predates us as a species. Studies of primates...

Read more
Image of Scott Baradell
Scott Baradell

What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust

He was not a perfect man, but Ulysses S. Grant was one of the greatest and most consequential leaders in American history.

Read more
Image of Scott Baradell
Scott Baradell

10 Greatest Countries in the History of the World: 2020 Reboot

Late one night in 2006, I was procrastinating in my home office when I should have been writing a business-to-business technology white paper for...

Read more
Image of Scott Baradell
Scott Baradell

Rhetoric Gone Wrong: 75 People and a Cat Who've Been Compared to Hitler

To conclude the "home-school trilogy" I started at the Idea Grove blog, I want to follow up on lessons I've learned from America's best days and ...

Read more