As trust in institutions like government, the media and even NGOs continues to plummet, commentators have fretted about the trust deficit in American...

Trust is one of the most powerful forces in business. But it’s also one of the hardest to define — because it shows up differently depending on the...

In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on their side. Despite mounting evidence that smoking...

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we know...

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that...

Can I trust this person?

How often have you had this thought in business or your personal life? Even if we don't say it out loud or consciously think...

Note: Trusttattoos.com forwards here.

A tattoo, a trust seal, and your website walk into a bar...

...and that's all I've got. I couldn't come up with...

Every business wants to be trusted—but some are better at gaining trust than others.

It helps, of course, to be an established brand with a long...

Who do you trust more: the government or a large corporation? If you’re anything like the average American, the answer is probably the latter.