The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Trust Research & Analysis (4)

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Scott Baradell

"I Don't Disagree": Weasel Words and Passive-Aggressive Business Talk

People are more likely to trust you when you are direct with them.

And yet, the business world is replete with examples of frustratingly indirect...

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Scott Baradell

When All Trust Is Lost: 75 People and a Cat Who've Been Compared to Hitler

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online discussion grows longer, the probability of a comparison...

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Scott Baradell

Photojournalism, Technology and Ethics (eBook)

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star Publishing.

This eBook explores many topics that are...

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Scott Baradell

What Is a Trust Signal?

Let’s say you are interested in the topic of a book by an author you aren’t familiar with. 

Before you buy this writer’s book, a question crosses...

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