The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

Posts about

Psychology of Trust

Image of Scott Baradell
Scott Baradell

Sales During the COVID-19 Era Is About Comfort, Familiarity and Trust

During times of stress and uncertainty, what do you like to do most?

If you're like most people, you seek comfort in the familiar. Watching your...

Read more
Image of Scott Baradell
Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

Read more
Image of Scott Baradell
Scott Baradell

Why Does Thesaurus.com Consider "Honesty" an Antonym of "Strategy"? It Has to Do with Trust -- and Trump

Sometimes you stumble upon something by accident and realize it's pretty profound.

Thank you for that, Google Machine.

Today, I was searching on...

Read more