Yes, AI Reads Your Website — But It Cares More About What Others Say About You
Most B2B marketing teams spend enormous energy on their website. Messaging, positioning, design, conversion rate optimization — years of accumulated...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
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Trust Signals and AI Visibility (3)
What Does AI Recommend When Someone Asks About Your Category?
Here’s an exercise worth doing — but only if you do it correctly. Go to ChatGPT, Perplexity, or Gemini and type the kind of category-level prompt a...
The Buyers Have Changed: How AI Research Is Reshaping the B2B Purchase Journey
There’s a meeting happening right now between your brand and a prospective buyer. You’re not in the room. Your sales team doesn’t know it’s...
Why AI Has Raised the Stakes on Every Trust Signal Your Brand Already Has
For years, trust signals were something you optimized for human buyers. You added a BBB badge to your site. You built out your G2 reviews. You earned...