The Wacky World of Conspiracies Is No Fun for Brands

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these days.

Namely, conspiracies such as:

• School shootings are actually staged events put on by "crisis actors;"
• COVID-19 was created as a biological weapon;
• Global child trafficking rings are being run out of pizza parlors;
• Global child trafficking rings are being disguised as online furniture stores;
• and etc. and so on.

What does all this craziness mean for reputation management for brands? I get into it on the TrustRadius blog.

Spoiler alert: it's not good.