The Wacky World of Conspiracies Is No Fun for Brands

Image of Scott Baradell
Scott Baradell

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these days.

Namely, conspiracies such as:

  • School shootings are actually staged events put on by "crisis actors;"
  • COVID-19 was created as a biological weapon;
  • Global child trafficking rings are being run out of pizza parlors;
  • Global child trafficking rings are being disguised as online furniture stores;
  • and etc. and so on.

What does all this craziness mean for trust in brands? I get into it on the TrustRadius blog.

Spoiler alert: it's not good.

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