Here's How to Contribute a Guest Post to the Trust Signals Blog

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Scott Baradell
Published: Nov 5, 2020
Last Updated: Sep 9, 2021

Trust Signals welcomes guest posts because they allow us to provide a diverse range of topics and expert insights for our readers on the topic of trust in PR and marketing.

This site aims to be an authoritative, friendly resource for examining the signals that influence how brands can better establish trust with buyers. Our audience includes:

  • Businesses of all sizes seeking to attract more website visitors and make more sales online. We explore more than 70 trust signals that can be implemented -- immediately in many cases -- to achieve these goals by building trust with customers and other audiences.
  • PR practitioners and marketers seeking to understand why public relations as practiced today is too narrowly defined and ultimately not sustainable as a profession, and how the future of PR lies in utilizing a more comprehensive strategy based on implementing trust signals to “secure trust at scale.” 

The Trust Signals blog is open to pitches on a wide range of trust-related topics, including:

  • First-person accounts of trust-centered marketing strategies;

  • How-to guides for trust-centered marketing techniques;

  • Overviews of technologies and tools that help businesses build market trust; and

  • Industry-specific advice for creating and maintaining market trust.

Specs for guest blog submissions include:

  • Article length: 1,250-2,500 words
  • Links to Trust Signals articles: we ask you to link to at least two relevant posts on our blog in your article;
  • A short bio: Add one to two sentences about who you are, what you do, and/or what you're passionate about. Include links to your business website, LinkedIn profile, or social media handles.

Once you've emailed your pitch, response time will vary depending on the current content calendar, but we do our best to respond within three business days. If you haven’t received a response after a week, please feel free to follow up with us.

If your pitch is accepted, we'll work with you to schedule a tentative publication date. We'll build in time for us to edit and add art to your post before publishing.  When your post goes live, we'll publish it on our social channels and otherwise try to attract as many eyeballs as possible to your work.

Ready to pitch? Just email Scott at sbaradell@ideagrove dot com and include the words "Guest Post Pitch" in your subject line. Thanks!

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