Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

I led the development of a corporate website for the first time in 1996.  I ran more than a half dozen designs and redesigns on the corporate side...

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity and...

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

The Wizard of Oz is generally considered one of the most magical movies of all time, filling audiences with childlike wonder for more than 80 years.

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Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name...

What are authentic, high-quality pictures on your website's "Team" page worth to your business? In the case of Idea Grove, I can answer that very...

Have you ever visited the website for a physician's practice or healthtech company and come face to face with a homepage hero image that looks like...