Website Design & Experience (4)

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Scott Baradell

Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos

One of the most powerful forms of third-party validation for brands is news media coverage. Your...

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Scott Baradell

16 Trust Badges to Turn Skeptical Visitors into Confident Buyers

A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with...

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Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And...

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Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons...

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Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in...

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Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car....

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Scott Baradell

What Should You Look for in a Web Design Firm? A Focus on Trust

I led the development of a corporate website for the first time in 1996. I ran more than a half...

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Scott Baradell

What Your Website's Contact Page Says (or Doesn't Say) About You

Have you ever had an interest in learning more about a company's products, but after landing on...

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Scott Baradell

The Man Behind the Curtain: Personalization, Privacy and Trust

The Wizard of Oz is generally considered one of the most magical movies of all time, filling...

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Scott Baradell

Want Your Website Visitors to Trust You? Show Them Your Team

What are authentic, high-quality pictures on your website's "Team" page worth to your business? In...

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