The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Website Design & Experience (4)

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Scott Baradell

Why Too Much Stock Photography on Your Site Can Be a Trust Killer

Have you ever visited the website for a physician's practice or healthtech company and come face to face with a homepage hero image that looks...

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Scott Baradell

Tell Your Superhero Story on Your "About Us" Page

Have you ever wondered why so many superhero movies are "origin stories" -- focused on that moment when a regular person becomes a superhero?

Some...

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Scott Baradell

Why Slow Page Loading Will Lose You Customers Fast

Do you like waiting in line at the store? How about when you are standing at the front counter and the clerk is talking on the phone or sorting...

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Scott Baradell

What's in a Name? For Your Website TLD, It's a Matter of Trust

The journey to building trust for your brand cannot be completed overnight. But even a journey of a thousand miles begins with a single step. And...

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Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

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