The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Website Design & Experience (4)

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Scott Baradell

The Enduring Appeal of the Testimonial

Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...

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Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

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Scott Baradell

What Should You Look for in a Web Design Firm? A Focus on Trust

I led the development of a corporate website for the first time in 1996.  I ran more than a half dozen designs and redesigns on the corporate side...

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Scott Baradell

How Industry Association Logos Build Credibility with Website Visitors

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity and...

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Scott Baradell

What Your Website's Contact Page Says (or Doesn't Say) About You

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

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Scott Baradell

The Man Behind the Curtain: Personalization, Privacy and Trust

The Wizard of Oz is generally considered one of the most magical movies of all time, filling audiences with childlike wonder for more than 80 years.

...

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Scott Baradell

Are You Updating Your Website's Content Frequently Enough?

Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name...

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Scott Baradell

Want Your Website Visitors to Trust You? Show Them Your Team

What are authentic, high-quality pictures on your website's "Team" page worth to your business? In the case of Idea Grove, I can answer that very...

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Scott Baradell

Why Too Much Stock Photography on Your Site Can Be a Trust Killer

Have you ever visited the website for a physician's practice or healthtech company and come face to face with a homepage hero image that looks like...

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Scott Baradell

Tell Your Superhero Story on Your "About Us" Page

Have you ever wondered why so many superhero movies are "origin stories" -- focused on that moment when a regular person becomes a superhero?

Some...

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