Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...

One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.

How often do you actually look at the roof of your house?

Probably never, unless it was just hit by lightning or it's leaking. But if your roof...

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is. If...

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with prospective customers and other audiences online. It's a...

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors to...

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site is...

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...