The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Posts about

Website Design & Experience (3)

Image of Scott Baradell
Scott Baradell

Navigating Your Way to Trust — and Conversions

Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...

Read more
Image of Scott Baradell
Scott Baradell

Even in the COVID Era, Showing a Physical Address on Your Website Still Matters

One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.

Read more
Image of Scott Baradell
Scott Baradell

Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One

How often do you actually look at the roof of your house?

Probably never, unless it was just hit by lightning or it's leaking. But if your roof...

Read more
Image of Scott Baradell
Scott Baradell

Give Your Website a Cognitive Test: Does It Know What Year It Is?

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is. If...

Read more
Image of Scott Baradell
Scott Baradell

When and Where to Share Customer Logos on Your Website

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

Read more
Image of Scott Baradell
Scott Baradell

Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

Read more
Image of Scott Baradell
Scott Baradell

16 Trust Badges to Turn Skeptical Visitors into Confident Buyers

A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with prospective customers and other audiences online. It's a...

Read more
Image of Scott Baradell
Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors to...

Read more
Image of Scott Baradell
Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site is...

Read more
Image of Scott Baradell
Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

Read more