What a Poor Website Experience Tells Customers About Your Business
Published: Mar 23, 2021
Last Updated: Jan 5, 2022
Few things are more important to a brand's reputation than its website. And yet too many companies, particularly as they get caught up in the day to day of running a business, forget just how central their site is to perceptions of their organization.
Fairly or unfairly, visitors to your home on the web—and in particular, potential customers—make conscious and unconscious judgments about your company based on their online experience.
Poor website SEO says you're not important, allowing Google to consign your site to the farthest reaches of the web. It's like having your fancy office in a bad neighborhood or having your important business dinner in the booth right next to the men's room.
Yes, this all amounts to a simple analogy, but it's more than that. It's how people think. And it's how website visitors learn to trust—or not trust—your brand.
Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies.