--- title: Google's 'About This Result' Shows Wikipedia, Domain Age Signal Trust description: "Google's 'About this result\" shows your search presence is more trustworthy if you have a long-established domain, an SSL certificate and a Wikipedia entry" image: https://www.trustsignals.com/hubfs/Google%20About%20This%20Result%20Explanation.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) # Google's "About This Result" Underscores Value of Wikipedia, SSL and Domain Age as Trust Signals ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Feb 10, 2021 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/googles-about-this-result-shows-wikipedia-domain-age-signal-trust%20&body=Check%20out%20https://www.trustsignals.com/blog/googles-about-this-result-shows-wikipedia-domain-age-signal-trust&media=https://f.hubspotusercontent30.net/hubfs/7507638/Google%20About%20This%20Result%20Explanation.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/googles-about-this-result-shows-wikipedia-domain-age-signal-trust%20&body=Check%20out%20https://www.trustsignals.com/blog/googles-about-this-result-shows-wikipedia-domain-age-signal-trust&media=https://f.hubspotusercontent30.net/hubfs/7507638/Google%20About%20This%20Result%20Explanation.jpg) Three of the [trust signals I've written about previously](https://www.trustsignals.com/blog/77-trust-signals-to-increase-your-online-conversion-rate) are [having a Wikipedia entry, ](https://www.trustsignals.com/blog/best-practices-for-business-directory-and-wikipedia-listings-in-2020)a [security trust badge](https://www.trustsignals.com/blog/what-is-a-trust-badge) and [a well-worn website domain](https://www.trustsignals.com/blog/why-google-likes-domains-that-werent-born-yesterday). Google reaffirmed the power of these signals with the introduction of "About this result," a beta feature launched at the beginning of this month to provide users more context about a site or company they haven't heard of before. In an environment where visitors have become less trusting of the content they find online,  Google's purpose is to empower searchers to vet the sites they are considering visiting before they click. Here's how it works. Let's say you decide to search for "Dallas PR firms" and you see my agency, Idea Grove, appear in the results. It looks likes this: ![Idea Grove About this result](https://www.trustsignals.com/hs-fs/hubfs/Idea%20Grove%20About%20this%20result.png?width=1378&name=Idea%20Grove%20About%20this%20result.png) As you can see, there are three vertical dots to the right of the url. When you click on those dots, the following popup box appears: ![Idea Grove About this result popup](https://www.trustsignals.com/hs-fs/hubfs/Idea%20Grove%20About%20this%20result%20popup.png?width=550&name=Idea%20Grove%20About%20this%20result%20popup.png) The "About this result" box contains three primary pieces of information: - The domain/website's age, as measured by Google's date of first indexation; - Whether or not the site is secure, as measured by the presence of an SSL certificate ([an attribute that many sites highlight with security trust badges](https://www.trustsignals.com/blog/where-to-place-5-types-of-trust-badges-on-e-commerce-sites)); - A note that the result is organic and not a paid ad. When the search result happens to have a Wikipedia entry, the box changes. We'll use a global PR firm as an example, since we have a history of analyzing [PR firms' Wikipedia entries](https://www.ideagrove.com/blog/top-pr-agencies-wikipedia-entries-are-a-mess). The SERP and popup looks like this: ![Edelman serp](https://www.trustsignals.com/hs-fs/hubfs/Edelman%20serp.png?width=1378&name=Edelman%20serp.png) ![edelman pr about this result](https://www.trustsignals.com/hs-fs/hubfs/edelman%20pr%20about%20this%20result.png?width=550&name=edelman%20pr%20about%20this%20result.png) Basically, Google decides to use the Wikipedia entry for those search results that have one, determining that is a better source of trust than the date of first indexation, which is dropped from Google's popup. The SSL information is still included, however. Because the "About this result" feature is in beta, we can't know whether or not it will be a long-term feature of Google search results. Either way, though, it clearly indicates that Google considers Wikipedia, domain age and security three valuable attributes for establishing trust online. [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### ['Trustworthiness' in SEO: How Google Defines It—and How to Achieve It](https://www.trustsignals.com/blog/trustworthiness-in-seo-how-google-defines-it-and-how-to-achieve-it) Want to improve your SEO rankings through trustworthiness in SEO? This article explains why... [ Read more ](https://www.trustsignals.com/blog/trustworthiness-in-seo-how-google-defines-it-and-how-to-achieve-it) [Search Presence & Authority](https://www.trustsignals.com/blog/tag/search-presence-authority) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Google Trusts Your Brand More When Users Search for You By Name](https://www.trustsignals.com/blog/google-trusts-your-brand-more-when-users-search-for-you-by-name) A branded search is a Google query that includes the name of your company, product or brand. It can... 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