The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Image of Scott Baradell
Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

Read more
Image of Scott Baradell
Scott Baradell

The Enduring Appeal of the Testimonial

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

Read more
Image of Scott Baradell
Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

Read more
Image of Scott Baradell
Scott Baradell

What Exactly Is a Modern PR Agency?

The PRSA defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and...

Read more
Image of Scott Baradell
Scott Baradell

What Should You Look for in a Web Design Firm? A Focus on Trust

I led the development of a corporate website for the first time in 1996.  I ran more than a half dozen designs and redesigns on the corporate side...

Read more
Image of Scott Baradell
Scott Baradell

How Industry Association Logos Build Credibility with Website Visitors

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity...

Read more
Image of Scott Baradell
Scott Baradell

Crisis Communications Is a Moment of Truth for Trust

Like reputation management, crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous...

Read more
Image of Scott Baradell
Scott Baradell

Reputation Management Is PR Playing Defense

Trust signals are the messages you send to buyers and other audiences to convince them, consciously or unconsciously, that they can trust you. 

...

Read more
Image of Scott Baradell
Scott Baradell

What Your Website's Contact Page Says (or Doesn't Say) About You

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

Read more
Image of Scott Baradell
Scott Baradell

Sales During the COVID-19 Era Is About Comfort, Familiarity and Trust

During times of stress and uncertainty, what do you like to do most?

If you're like most people, you seek comfort in the familiar. Watching your...

Read more