The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

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Scott Baradell

Earn Trust with LinkedIn's "Mentioned in the News" Feature

As we've discussed before, LinkedIn and other social media sites are not sales platforms; they are relationship platforms. The best way to use...

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Scott Baradell

Lead with Trust During a Crisis: Interview with Authority Magazine

I was recently interviewed by Dr. William Seeds of Authority Magazine on building trust and being an effective leader during turbulent times. An...

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Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

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Scott Baradell

The Enduring Appeal of the Testimonial

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

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Scott Baradell

3 Reasons Case Studies Are the Most Valuable Content on Your Website

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

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Scott Baradell

What Exactly Is a Modern PR Agency?

The PRSA defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and...

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Scott Baradell

What Should You Look for in a Web Design Firm? A Focus on Trust

I led the development of a corporate website for the first time in 1996.  I ran more than a half dozen designs and redesigns on the corporate side...

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Scott Baradell

How Industry Association Logos Build Credibility with Website Visitors

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity...

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Scott Baradell

Crisis Communications Is a Moment of Truth for Trust

Like reputation management, crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous...

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